My granny wasn’t one of those nurturing, caring grannies. She was a grumpy old girl. But she allowed me to sit in the kitchen. I learned to smell and taste. And that is all you need to understand food.— Ina Paarman
I’m the heart of the business; my son is the head of it.— Ina Paarman
Nobody 'F's with me!— Ina Paarman
In 1982 Ina Paarman started a cookery school in her garage.
She had no marketing budget, but roped in her teenage sons to drop homemade flyers into post-boxes.
The business had a slow start but, after seven years, it was wildly popular.
Paarman teamed up with her husband and son, transforming the business into a fully-fledged food manufacturer.
Today, Paarman Foods - a household name in South Africa – exports to 32 countries around the world.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
I started my career as a home economics teacher.— Ina Paarman
I was headhunted by the Technicon where I trained home economic teachers.— Ina Paarman
I love teaching! It’s like gardening with people.— Ina Paarman
My mother told me I’m too clever to work for the government. She gave me R4000 to start a business.— Ina Paarman
We paid our school fees! Our first export order – to Australia – had a yeast infestation. The cost of disposing of that; the loss of face… a whole gedoente!— Ina Paarman
My gut feeling always told me that we’re on the right road.— Ina Paarman
We get offers; but it’s our passion, it’s our life!— Ina Paarman
There’s a fantastic mood in our business. If a big guy buys us; will he look after us? He’s not going to use the best olive oil…— Ina Paarman
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Bruce Whitfield sat down with GT Ferreira, Laurie Dippenaar and Paul Harris, the inspirational founders of Rand Merchant Bank.
Mad Giant was born from the desire to conquer the world and take chances with no fear of the outcome, says its founder Eben Uys.
The year’s best interviews of South Africa and the world’s most famous (and infamous) movers and shakers.
The Money Show’s Bruce Whitfield interviews Marc Wachsberger, Managing Director and founder of The Capital Hotel and Apartments.
Bruce Whitfield interviews Mokoena, single mother of Refiloe, the inspiration behind her businesses, including "Eleven28 Gin".
You may not have heard of Hedy Lamarr, but you owe this 1940s Hollywood star a great deal.
For this week's #GoodNewsThursdays, we find out the inspiration behind the production.
Clinical sexologist Dr Eve unpacks the complex phenomenon of estranged relatives who are sexually attracted to each other.
These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.