ShapeShifter

Ina Paarman's business started in her garage (now she exports to 32 countries!)

My granny wasn’t one of those nurturing, caring grannies. She was a grumpy old girl. But she allowed me to sit in the kitchen. I learned to smell and taste. And that is all you need to understand food.

Ina Paarman

I’m the heart of the business; my son is the head of it.

Ina Paarman

Nobody 'F's with me!

Ina Paarman

In 1982 Ina Paarman started a cookery school in her garage.

She had no marketing budget, but roped in her teenage sons to drop homemade flyers into post-boxes.

The business had a slow start but, after seven years, it was wildly popular.

Paarman teamed up with her husband and son, transforming the business into a fully-fledged food manufacturer.

Today, Paarman Foods - a household name in South Africa – exports to 32 countries around the world.

The Money Show’s Bruce Whitfield interviewed Paarman for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I started my career as a home economics teacher.

Ina Paarman

I was headhunted by the Technicon where I trained home economic teachers.

Ina Paarman

I love teaching! It’s like gardening with people.

Ina Paarman

My mother told me I’m too clever to work for the government. She gave me R4000 to start a business.

Ina Paarman

We paid our school fees! Our first export order – to Australia – had a yeast infestation. The cost of disposing of that; the loss of face… a whole gedoente!

Ina Paarman

My gut feeling always told me that we’re on the right road.

Ina Paarman

We get offers; but it’s our passion, it’s our life!

Ina Paarman

There’s a fantastic mood in our business. If a big guy buys us; will he look after us? He’s not going to use the best olive oil…

Ina Paarman

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


This article first appeared on 702 : Ina Paarman's business started in her garage (now she exports to 32 countries!)


Recommended

by THE NEWSROOM

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
You can definitely teach creativity! – Rob Stokes (Red and Yellow )

You can definitely teach creativity! – Rob Stokes (Red and Yellow )

The Money Show’s Bruce Whitfield interviews Red and Yellow Creative School of Business Chairperson Rob Stokes.

Beat sleep with caffeinated chocolate (best thing since caffeine and chocolate)

Beat sleep with caffeinated chocolate (best thing since caffeine and chocolate)

The Money Show’s Bruce Whitfield interviews Zang Chocolate cofounders Jethro Braun and Brett Horwitz.

Meet Ismail Mahomed, the man in charge of Newtown’s edgy Market Theatre

Meet Ismail Mahomed, the man in charge of Newtown’s edgy Market Theatre

The Money Show’s Bruce Whitfield interviews Market Theatre CEO Ismail Mahomed for his weekly “ShapeShifter” feature.

Learn how to code, for free! Meet WeThinkCode_’s Arlene Mulder...

Learn how to code, for free! Meet WeThinkCode_’s Arlene Mulder...

Interested in attending a free, two-year course in computer programming? Bruce Whitfield interviews the cofounder of WeThinkCode_.

Want to do good? Not sure where to start? You may want to check this out...

Want to do good? Not sure where to start? You may want to check this out...

Bruce Whitfield interviews forgood.co.za CEO Andy Hadfield. Forgood.co.za connects those who want to help with those who need it.

[Transcript] Meet Whitey Basson - the retail genius behind the rise of Shoprite

[Transcript] Meet Whitey Basson - the retail genius behind the rise of Shoprite

[FULL TRANSCRIPT] Basson recounts how he grew Shoprite from tiny, R1 million company into a the largest retailer in Africa.

Popular articles
Bergvliet High School implements water saving measures

Bergvliet High School implements water saving measures

The school has started implementing its short-terms goals, tabled with the help of parents, staff and learners.

No returns, no refunds school uniform shop to be taken to task

No returns, no refunds school uniform shop to be taken to task

Parents are concerned about Felix Sports no returns, no refunds and no exchanges policy.

This is how much you should be paying your domestic worker

This is how much you should be paying your domestic worker

Stephen Rathai, director of employment standards at the Department of Labour talks on the new national minimum wage.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

It's not the end of the road... Top tips to improve your matric

It's not the end of the road... Top tips to improve your matric

"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.