Business Unusual

Bitcoin, Uber and GoPro - how the mighty are challenged - Part 2

This is an update to the coverage of three subjects previously featured on Business Unusual. Typically these businesses were hailed for their ability to disrupt the market they were in and it appeared at the time that good times lay ahead.

No business gets a free ride though and their success came at the cost of the previous incumbents. As they now move into the prime position it is others that are trying to disrupt them.

This is part 2.

GoPro

GoPro’s incredibly small, robust and high quality video cameras not only gave sportsmen the chance show off their heroics, they allowed services like YouTube to attract even more users with the high quality footage. They focused not just on improving their products but how people could use them and, while they were never cheap, the comparative cost to professional equipment made them popular even with the pros. Sales volumes were climbing but issues with production and their new killer product threatened to end their run at the top.

Since it was featured in September 2015, things were on the up and up for GoPro, but late last year the issue with getting enough of the new Hero 5s to market left them with lower sales over the all important festive season.

They also launched what could have been a game changer - a camera drone called Karma. Unfortunately GoPro, new to drones, had to match customer expectations compared with the market leader DJI. GoPro began getting reports of crashes from customers. The drone would simply fall from the sky for no reason. A recall followed which sent the share price the same way as the drones.

But like the sportsmen that use the cameras which know only too well that you will fall when you try to do amazing things, it appears GoPro may do the same.

They cut staff numbers and shut down their entertainment division. They relaunched a part of the failed drone, which had a removable handheld gimbal. That is now available as the Karma Grip.

They had been developing editing software to turn the incredible raw footage into a sleek production. Their efforts will see their Quik editing app included natively on Huawei’s smartphones. There are currently almost 20 million copies of the app on Android which given Huawei’s 100 million annual sales offer a new market for hosting and improving on video shot not on GoPros but any camera.

Now read part 3 - Bitcoin or part 1 - Uber

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Two high tech weapons, one guaranteed to kill and one guaranteed it won't

Two high tech weapons, one guaranteed to kill and one guaranteed it won't

Technology promises to make everything better, but can it reduce accidental firing and ensure ethical kills?

The tools that were supposed to make life easier could be putting us at risk

The tools that were supposed to make life easier could be putting us at risk

A phone, a PC, a TV, a car - odds are you have one and odds are you have no idea how they work.

Numer.ai wants to use AI and collaboration to beat the stock market

Numer.ai wants to use AI and collaboration to beat the stock market

A US start-up founded by South African Richard Craib could be the hedge fund to watch.

Bitcoin bonanza offers SA investors the chance to make a quick buck

Bitcoin bonanza offers SA investors the chance to make a quick buck

On April 2 a Bitcoin was worth $1079. By May 2 it was worth $1428.

How the symbol for a good idea has outlived the product that inspired it

How the symbol for a good idea has outlived the product that inspired it

The history of General Electric is the history of electric lighting and after 125 years they may be selling it.

5 year-olds may never get a car licence

5 year-olds may never get a car licence

Cars might not only be autonomous by 2030, new drivers will probably not be allowed to drive.

Popular articles
Ruda Landman (fearless former Carte Blanche anchor) opens up about money

Ruda Landman (fearless former Carte Blanche anchor) opens up about money

The Money Show’s Bruce Whitfield interviews Landman about her attitude to money (hopes and fears, successes and failures, etc.).

Steam rooms and saunas will be closed from Wednesday at Virgin Actives in CT

Steam rooms and saunas will be closed from Wednesday at Virgin Actives in CT

The gym will be imposing strict measures to save and use water wisely across the city.

Emergency doctor says Henri van Breda's injuries were superficial

Emergency doctor says Henri van Breda's injuries were superficial

The wounds sustained by axe murder Henri van Breda continue to be scrutinised in court as the State calls another medical expert.

How Beaufort-West survived its worst drought in history

How Beaufort-West survived its worst drought in history

In light of the current drought in Cape Town, Kieno Kammies finds out what measures were used in Beaufort-West.

'Red Tie Guy'  who captured the world's attention during an Obama speech dies

'Red Tie Guy' who captured the world's attention during an Obama speech dies

Stellenbosch University's Goldfields Residence confirmed the news of Mikhail Hendricks death in a social media post on Friday.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.