CEO Sleepout, a concept to encourage CEOs to help fight homelessness, launched in South Africa on Tuesday.
Bernard Fehon created the concept in Australia 10 years ago because he didn’t want CEOs to gorge themselves at fund raisers, but to experience what the homeless feel like.
The event will take place on Thursday, 18 June 2015, outside the Johannesburg Stock Exchange. The night will be long and freezing cold...
Each participating CEO will donate R100 000 to Girls and Boys Town and will get a sleeping bag, and a cardboard box, for their trouble.
Listen to the audio to learn how it all started:
You can find out more information about how to nominate a South African CEO here.
Listen to the audio for our interview of participant Terry Volkwyn, CEO of Primedia Broadcasting, the owner of 702 and CapeTalk.
To raise awareness you need a bit of a stunt. Having it in Sandton is symbolic.— Terry Volkwyn, Primedia CEO
You need a purpose that’s more than coming into work each day.— Terry Volkwyn, Primedia CEO
There is very little hope without active citizens; we can’t depend on Government.— Terry Volkwyn, Primedia CEO
Watch Bruce Whitfield speak to Fehon about what inspired him to first ask CEOs to sleep outside:
Listen to City Lodge Hotels CEO Clifford Ross on why he is taking part:
Jacques Celliers, CEO of FNB Business Banking, on taking part in #CEOsleepoutZA:
Peter Armitage, CEO of Anchor Capital, announces he's taking part in #CEOsleepoutZA:
Dawn Nathan-Jones, CEO of Europcar, announces she's taking part in #CEOsleepoutZA:
Imtiaz Patel, Multichoice CEO, accepts the CEO Sleepout challenge:
Edward Kieswetter, Alexander Forbes CEO, can't make CEO Sleepout, but offers to sleep on a park bench in London instead:
Sipho Maseko, Group CEO of Telkom, accepts the CEO SleepOut challenge:
Ran Neu-Ner, CEO of Creative Counsel, accepts the CEO sleepout challenge:
Hoosain Karjieker, CEO of Mail & Guardian, confirmes he's taking part in the CEO Sleepout after being nominated by Multichoice CEO Imtiaz Patel.
This article first appeared on 702 : CEOs fight homelessness by sleeping outside, in the cold, on a cardboard box