Small Business Focus

How to use media (social and other kinds) to talk to your customers

Clever entrepreneurs use media to talk to their customers.

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

Phitidis discussed the types of media out there and which ones are appropriate for your business.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

The adage ‘It’s not about what you know; it’s about who you know’ is rubbish. It’s about who knows about you.

Pavlo Phitids, Aurik Business Accelerator

You’ve got to know what business you’re in!

Pavlo Phitids, Aurik Business Accelerator

The temptation to be everything to everybody is enormous!

Pavlo Phitids, Aurik Business Accelerator

How do your customers consume messaging and communications?

Pavlo Phitids, Aurik Business Accelerator

If you sell Zimmer Frames; are you going to do it with Twitter?

Pavlo Phitids, Aurik Business Accelerator

Create appropriate content that will resonate with your audience.

Pavlo Phitids, Aurik Business Accelerator

Go to where your customers are. And make it possible for them to reach you from there.

Pavlo Phitids, Aurik Business Accelerator

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Article brought to us by Old Mutual.

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