Start-up '3D Power' turns bright ideas into products

Lethabo Motswaledi is a geomatic engineering graduate and the co-founder of 3D Power, a start-up she created with fellow UCT graduate Matthew Westaway.

3D Power is a product development start-up that uses 3D printing to translate innovative ideas into commercial products.

3D Power creates prototypes that can rapidly enter the market at pace, Motswaledi explains.

Whatever idea we come up with, if we think i's cool and are capable of doing it, we want to take it to market as quickly as we can.

Lethabo Motswaledi, co-founder of 3D Power

She was born in Cape Town, but grew up in Polokwane and as a young child, she had many grand ideas of how everything around her could be improved.

As a child, I was always interested in the idea of manipulating cities. I always had this grand idea about how to make cities better and more inclusive.

Lethabo Motswaledi, co-founder of 3D Power

Her interest in 3D printing first started off as a hobby which quickly turned into the development of products that could be commercialised.

Motswaledi explains that she had to overcome obstacles in her industry, which does not represent or recognise young black females enough.

She says 3D power is plugging into education and taking 3D technology to schools and through skills development.

Motswaledi described two of the products launched by 3D Power, The Hourglass Project and Hello Baby 3D Prints and the business models behind them.

Take a listen:

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