Nedbank Business Accelerator with CapeTalk

Retail lessons learned lead to reliable supply of crisp fine fruit and veggies

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Cape Town restaurants don’t need to get their fruit and veg from a farm, because they can get it direct from Ainsa McTaggart’s Crisp Fine Produce.

Ainsa says that when she was working in the produce department at a prominent retailer, she heard many farmers complain about the amount of quality produce that was in excess.

She decided to become a sort of middle man between the farmers and discerning restaurants, and so her company was born.

“We are based in Montague Gardens, Cape Town and the company has three vehicles that deliver fresh produce to the southern suburbs and the City.

We also have a small deli in Riebeek Kasteel, which does the same and is also recognised as a foodie mecca in the Swartland. Quality guaranteed is our motto,” she says.

Ainsa adds that clients come mainly from fine dining restaurants, hotels, caterers, and passenger ship chandlers. Crisp Fine Produce provides quality guaranteed produce to their door, with knowledgeable staff and clean trucks, on time, six days a week.

For more on Crisp Fine Produce listen to the clip:

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