Young founders of THINK Creative Hub disrupting the ad space

Copywriter Mukondi Ralushayi and art director Nkgabiseng Motau are the brains behind the creative consultancy network THINK Creative Hub.

THINK is a creative hub that provides different and innovative advertising and design solutions as wells as ideas around affecting social change through brands.

We offer creative solutions that aren't molded by any one execution. Think of us as a consultancy that comes in to solve the idea, despite the constraints.

Nkgabiseng Motau, co-founder THINK creative Hub

Ralushayi and Motau were motivated to start their own business to reinvigorate the traditional advertising space and create marketing solutions for some of South Africa's most loved brands.

The pair conceptualise ideas together and hire freelancers and other talents to help execute concepts which fall outside their skill set.

Both of them faced pressure from their parents about choosing a career in commerce, despite their path in creativity.

The pair both attended the same high school and later studied complimentary degrees at Vega School.

Thereafter, they interned at advertising agency Ogilvy & Mather Johannesburg where they gained practical campaign experience.

We got a taste of everything, we got to work on TV, food and cars.

Mukondi Ralushayi, co-founder THINK creative Hub

The young duo then took the bold step to establish their own platform after six years working in the industry.

Ralushayi explains that THINK is much more flexible in terms of production costs and rates, compared to bigger agencies.

Visit the THINK Creative Hub to learn more.

Take a listen to their fascinating story:


Recommended

by NEWSROOM AI
Read More
Founders of local premium craft vodka pay homage to the City of Gold

Founders of local premium craft vodka pay homage to the City of Gold

AU Gold Vodka was created to quench a need for local spirits that speak to South Africans and their unique experience.

Nkukhu-Box container stores bring flavour to eKasi with finest grilled chicken

Nkukhu-Box container stores bring flavour to eKasi with finest grilled chicken

The story of how Nkukhu-Box founder and CEO Itumeleng Mpatlanyana was inspired to create a proudly Mzansi fast-food franchise.

Advertising specialist, Tebogo Motshwene, tapping into the black consumer market

Advertising specialist, Tebogo Motshwene, tapping into the black consumer market

Soweto-born advertising specialist challenges false assumptions made by marketing companies about black (and township) consumers.

Millennial trends maven Siya Beyile on building style empire, The Threaded Man

Millennial trends maven Siya Beyile on building style empire, The Threaded Man

Siyabonga Beyile (23) opens up about the birth of his online platform 'The Threaded Man' and how his network is going global.

Entrepreneur Nicholas Xhonxa changing the face of the ad industry

Entrepreneur Nicholas Xhonxa changing the face of the ad industry

This up and coming businessman helping brands tap into the township market and transforming the face of the advertising industry.

Popular articles
Charity loses R39k event deposit after previous Ritz Hotel management goes awol

Charity loses R39k event deposit after previous Ritz Hotel management goes awol

The Ritz Hotel is under new management and the money paid to previous management has still not been refunded.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

Don't blame racism on illness says Eusebius

Don't blame racism on illness says Eusebius

Eusebius McKaiser says it is not unethical for the media to accurately quote the word k***ir if it was used by someone.

Key things to consider ahead of your retirement

Key things to consider ahead of your retirement

If you’re a baby boomer on the brink of retirement, here are a few things to consider ahead of time.

Sick of repeats? Want to create your own bouquet? Watch this space, says DSTV…

Sick of repeats? Want to create your own bouquet? Watch this space, says DSTV…

"We’re looking at different ways of packaging bouquets… Watch this space, " says MultiChoice's Aletta Alberts.