Small Business Focus

How to pitch your idea to a company

Do you have a great idea, but you’re unsure about the best way to pitch it?

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

Phitidis has listened to more than a few pitches in his career.

He offers the following tips:

  • Prepare yourself, not just your idea.

  • Capture the essentials.

  • Have a plan from day one.

  • Do your investor research.

  • Take care of due diligence upfront.

  • Negotiate a term sheet offer.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

A good pitch is not a punt to sell your product; it’s an invitation to start a relationship.

Pavlo Phitids, Aurik Business Accelerator

You’re going to speak differently to a potential funder than to a potential customer.

Pavlo Phitids, Aurik Business Accelerator

You have my attention if I hear you have a solution to the problem I experience.

Pavlo Phitids, Aurik Business Accelerator

You need to make it about them.

Pavlo Phitids, Aurik Business Accelerator

It’s not about what you do; it’s about how I’ll experience it.

Pavlo Phitids, Aurik Business Accelerator

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


This article first appeared on 702 : How to pitch your idea to a company


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How to go to market with your bright idea (without someone stealing it)

How to go to market with your bright idea (without someone stealing it)

Got a great idea? Pavlo Phitidis on how to turn it into something you can sell while protecting your Intellectual Property.

How to prevent firms (think Vodacom ‘please call me’) from stealing your idea

How to prevent firms (think Vodacom ‘please call me’) from stealing your idea

Small business guru Pavlo Phitidis on how to protect your intellectual property from corporate theft.

Got an idea for a business? How to know if it’s a good one…

Got an idea for a business? How to know if it’s a good one…

Small business expert Pavlo Phitidis listens to a number of ideas and puts them to the test.

How to successfully pitch to whomever, wherever (in less than 30 seconds)

How to successfully pitch to whomever, wherever (in less than 30 seconds)

Aurik Business Incubator’s Pavlo Phitidis on how to deliver a 30-second-elevator-pitch like a boss.

Got a bright idea? How to turn it into a product or service you can sell

Got a bright idea? How to turn it into a product or service you can sell

Aurik Business Incubator Director and CEO Pavlo Phitidis takes listeners’ calls and analyses their products/service ideas.

Popular articles
Highly-criticised world athletics body's rule could end Caster Semenya's career

Highly-criticised world athletics body's rule could end Caster Semenya's career

She faces ongoing complaints from rivals about having an "unfair advantage" on the track, but how fair is this proposed IAAF rule?

Cape plumber designs device to ensure geyser water doesn't go down the drain

Cape plumber designs device to ensure geyser water doesn't go down the drain

Wattapac is a water-saving bladder and pump designed to help plumbers save as much as 1 000 litres of water a day.

'He raped me every day for a year when I was 8 years old'

'He raped me every day for a year when I was 8 years old'

A woman has penned her triumphant story of survival after being sexually abused by an uncle as a child.

Staff at CPT hospital threaten to resign after Parly visit

Staff at CPT hospital threaten to resign after Parly visit

Khayelitsha Hospital staff claim they were ill-treated in front of patients during a visit by a Parliamentary Select Committee.

This is how much you should be paying your domestic worker

This is how much you should be paying your domestic worker

Stephen Rathai, director of employment standards at the Department of Labour talks on the new national minimum wage.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

Mugg & Bean agrees to pay medical bill of customer

Mugg & Bean agrees to pay medical bill of customer

Mugg & Bean has agreed to pay for customers medical bills after a month of being in pain and pestering the chain to pay the bill.