Business Books

How to cultivate a ‘trampoline mentality’ (i.e. get results fast)

Musa Kalenga is the author of “Ladders & Trampolines: Anecdotes and Observations from a Contemporary Young African Marketer”.

Arabile Gumede (in for The Money Show’s Bruce Whitfield) interviewed the dynamic young marketing guru for his weekly business book review.

Scroll down to listen to the interview.

Description on Amazon:

Dynamic young business marketer and strategist Musa Kalenga introduces us to “Ladders and Trampolines”, his model for how to be effective in the competitive arena of contemporary marketing.

The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one.

The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow.

However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results.

The world has changed and marketing as a discipline has evolved; to get the full value of today’s ecosystem you have to seek out the trampolines.

Trampoline thinking has been made possible by technology, access to information and the globalisation of our society.

But Kalenga’s model is not applicable in business contexts only: for many young people it will be a powerful tool to help frame success, set more ambitious goals and dream beyond social and mental constraints.

As both a change agent in his industry and in the digital arena, for the first time, Musa candidly shares his experiences in both the business world and in his personal life, in the process imparting knowledge that is both practical and insightful.

Himself the embodiment of a new breed of African youth who are not waiting for Africa to deliver, but are actively shaping the future they want, he extends a challenge to others to take up the mantle and become leaders who can turn any scenario into a trampoline opportunity.

“Ladders and Trampolines” is an honest account of experiences that encourages thinking big, dreaming broad and having exponential impact.

Explore, embrace and hunt for those trampolines!

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How to make (young, increasingly populous and urbanised) Africa work

How to make (young, increasingly populous and urbanised) Africa work

The Money Show’s Bruce Whitfield interviews Brenthurst Foundation Director Greg Mills about his book “Making Africa Work”.

Will the ANC split? Will the DA rule? A Scenario Expert on the fate of the SA...

Will the ANC split? Will the DA rule? A Scenario Expert on the fate of the SA...

Scenario Expert Jakkie Cilliers discusses his book “Fate of the Nation: 3 Scenarios for South Africa's Future”.

You can learn to be a leader, suggests new evidence from neuroscience

You can learn to be a leader, suggests new evidence from neuroscience

Regular book-reviewer Ian Mann discusses a new book entitled “Neuroscience for Leadership - Harnessing the Brain Gain Advantage”.

The art of crowdsourcing the money to kick-start your big idea

The art of crowdsourcing the money to kick-start your big idea

Sumitra Nydoo interviews Alex Daly, author of “The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea”.

Africa's billionaires: inspirational stories behind how they made their fortunes

Africa's billionaires: inspirational stories behind how they made their fortunes

Penniless priest… Barefoot apple-seller… Forbes Africa’s Chris Bishop discusses his new book about super-wealthy Africans.

'South Africans poorly served by economic choices our governments made'

'South Africans poorly served by economic choices our governments made'

Brian Kantor, author of “Get South Africa Growing”, discusses his book with The Money Show’s Bruce Whitfield.

Popular articles
Grace Mugabe invokes diplomatic immunity as Zim-SA relations get tense

Grace Mugabe invokes diplomatic immunity as Zim-SA relations get tense

Grace is still in South Africa and her husband, Zimbabwean President Robert Mugabe, is due to land in the country this afternoon.

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Cyril Ramaphosa's ex-wife says abuse allegations spread by EFF leader Julius Malema are an attempt to tarnish his reputation.

Bob Mugabe flying in, could sort out his wife's legal woes

Bob Mugabe flying in, could sort out his wife's legal woes

Political analyst David Monyae says this puts everyone including President Jacob Zuma and Robert Mugabe in an awkward situation.

Advanced communication system for Cape's neighbourhood watches

Advanced communication system for Cape's neighbourhood watches

The system allows neighbourhood watches to relay incidents, post warnings or request emergency assistance.

Grace Mugabe has a history of violence

Grace Mugabe has a history of violence

Mail & Guardian Africa editor, Simon Allison says the recent incident of violence by Grace Mugabe is certainly not the first.

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

The Money Show’s Bruce Whitfield interviews the advertising expert about the best and worst new advertisements.

[LISTEN] 20-year-old SA woman traumatised by Grace Mugabe's assault

[LISTEN] 20-year-old SA woman traumatised by Grace Mugabe's assault

Gabriella Engels says she is saddened by people who are calling her names on Twitter before they understand the full story.

Discovery CEO (and founder) Adrian Gore bares his soul about money

Discovery CEO (and founder) Adrian Gore bares his soul about money

The Money Show’s Bruce Whitfield interviews Gore about his attitude to money (hopes and fears, successes and failures, etc.).