Musa Kalenga is the author of “Ladders & Trampolines: Anecdotes and Observations from a Contemporary Young African Marketer”.
Scroll down to listen to the interview.
Description on Amazon:
Dynamic young business marketer and strategist Musa Kalenga introduces us to “Ladders and Trampolines”, his model for how to be effective in the competitive arena of contemporary marketing.
The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one.
The step-by-step Ladder approach leads to incremental growth, which may be somewhat slow.
However, the Trampoline approach, while using the same energy as climbing a ladder, produces exponential results.
The world has changed and marketing as a discipline has evolved; to get the full value of today’s ecosystem you have to seek out the trampolines.
Trampoline thinking has been made possible by technology, access to information and the globalisation of our society.
But Kalenga’s model is not applicable in business contexts only: for many young people it will be a powerful tool to help frame success, set more ambitious goals and dream beyond social and mental constraints.
As both a change agent in his industry and in the digital arena, for the first time, Musa candidly shares his experiences in both the business world and in his personal life, in the process imparting knowledge that is both practical and insightful.
Himself the embodiment of a new breed of African youth who are not waiting for Africa to deliver, but are actively shaping the future they want, he extends a challenge to others to take up the mantle and become leaders who can turn any scenario into a trampoline opportunity.
“Ladders and Trampolines” is an honest account of experiences that encourages thinking big, dreaming broad and having exponential impact.
Explore, embrace and hunt for those trampolines!
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Bruce Whitfield interviews famed CapeTalk presenter John Maytham about his new book "Rapid Fire: Remarkable Miscellany".
Strive’s Andy Golding reviews Microsoft CEO Satya Nadella’s new book “Hit Refresh: The Quest to Rediscover Microsoft's Soul..."
Bruce Whitfield interviews Mike Sharman, cofounder at Retroviral and author or “The Best Dick”.
Ian Mann reviews “The Reputation Game: The Art of Changing How People See You” by David Waller and Rupert Younger.
Bruce Whitfield interviews Alexander Parker, author of “50 People Who Messed Up the World”.
The Money Show’s Bruce Whitfield interviews Sugar Creek financial expert and author of “My Money” Gerald Mwandiambira.
Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.
In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.
After a 702/ CapeTalk interview, the author of the autobiographical book Killing Karoline spoke to her dad for the first time.
‘I need you to provide me with an answer' - John from Edenvale, Gauteng
Fedhasa's CEO is encouraging South Africans to take a look at the specials that are currently out there and make their bookings.
Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.