Pepsi has apologised for a new commercial featuring model and reality TV star, Kendall Jenner, after the company faced a backlash for using the imagery of protest movements.
Social media and activists pointed out that the image of Jenner approaching the police copied the iconic photograph of Leshia Evans, an 18-year-old black woman, who stood tall in the face of heavily armed police during a #BlackLivesMatter protest against police violence in 2016.
Watch the commercial below:
Founder of Brand Leadership Group, Thebe Ikalafeng, says the advert showed that Pepsi is out of touch with the generation it serves.
A brand needs to understand its lane.— Thebe Ikalafeng, Brand Leadership Group founder
A brand should always understand its role and relationship it has.— Thebe Ikalafeng, Brand Leadership Group founder
Listen to the interview below for more information...