The City of Cape Town announced its plan to create the Madiba Legacy Route to enhance tourism in Cape Town.
Provincial MEC for Economic Opportunities, Alan Winde, said up to 100 000 jobs could be created as a result of this plan. This raises the question: Is Madiba's name free for everyone to use?
Nishan Singh, attorney and partner at Adams & Adams says Madiba's name is owned and protected by the Nelson Mandela Foundation.
Mandela's name, image and legacy is just not free for everyone to exploit. All these things are intellectual properties.— Nishan Singh, attorney
If anyone wants to use anything related to the Nelson Mandela brand, you need to get consent from the foundation, its not that simple.— Nishan Singh, attorney
The point is we have an important well known brand that's associated with South Africa and it needs to be protected. We cannot allow the brand to be diluted. Unauthorised and uncontrolled usage will result in dilution of the brand.— Nishan Singh, attorney
To hear more on Madiba's legacy, listen below: