How to figure out who your ideal customer is (the one you can profitably serve)

If you try to be all things to all people, you will become nothing to everyone.

You must figure out who your ideal customer is – the one you can profitably serve.

This is what is meant by “positioning”.

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator’s Pavlo Phitidis for his weekly small business feature.

Phitidis gave advice on getting your business’s positioning right.

It's critical because, with limited resources as a growing business, you have to focus your efforts to maximise your impact and build your momentum.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

It’s especially difficult in the tech industry to get your positioning right.

Pavlo Phitids, Aurik Business Accelerator

Start by creating a definition of the product, but not in detail…

Pavlo Phitids, Aurik Business Accelerator

Understand your product as it is right now…

Pavlo Phitids, Aurik Business Accelerator

What problem does the product solve?

Pavlo Phitids, Aurik Business Accelerator

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Article brought to us by Old Mutual.


This article first appeared on 702 : How to figure out who your ideal customer is (the one you can profitably serve)


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