Advertising a possible contributor to road carnage (or not)

Cape Talk listener Duncan, wrote an email to Cape Talk's John Maytham about South Africa's road carnage during every holiday season.

In his email, Duncan says one critical player in this is the broader motor industry, including the manufacturers, advertising sector and motoring journalists.

He goes on to say: 'the motoring industry is filled to the rafters with testosterone-fuelled (pardon the pun) drivel, praising power, speed and performance over safety and consideration.'

Chris Moerdyk, Marketing analyst, Fellow of the Institute of Marketing Management and former head of strategic planning at BMW says there is no doubt that speed kills.

I think that it is wrong to try and blame the advertising industry.

Chris Moerdyk, Marketing analyst, Fellow of the Institute of Marketing Management and former head of strategic planning at BMW

There haven't been too many advertisements that concentrate purely on speed. On performance yes, not just on speed.

Chris Moerdyk, Marketing analyst, Fellow of the Institute of Marketing Management and former head of strategic planning at BMW

Moerdyk cautions on who blame to for the carnage on the roads. He compares South Africa to Australia saying the latter has stringent police which is why their road carnage numbers are lower.

The reason that I have discovered that researchers picked up with regards to speed and motors is that South African's generally love motor cars.

Chris Moerdyk, Marketing analyst, Fellow of the Institute of Marketing Management and former head of strategic planning at BMW

Moerdyk says there is a lot of egos, pride and showing off involved in motor racing.


This article first appeared on 702 : Advertising a possible contributor to road carnage (or not)


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