An non-profit organisation is expected to challenge companies, individuals and CEOs to pledge for a water-reslient future at the annual African Utility Week.
For Love of Water (Flow) founder Justin Friedman explains that the initiative works to drive lasting behavioral change among individuals and companies.
He says Flow is committed to unifying, inspiring and enabling water action for a better world.
Water is the one thing that links us all.— Justin Friedman, Founder at FLOW (For Love Of Water)
Friedman advises that investing in behavioual change can ultimately lead to water-saving and drop in company spend.
He will be speaking at African Utility Week, which is taking place at CTICC from the 16th of May.
The event brings together some 6 000 African professionals in the fields of power and water, to network, share ideas and market new solutions in their fields.
Take a listen to him explain the project and its importance: