There is an almighty battle raging for your mind.
Garvey spoke about his new book entitled “The Persuaders: The Hidden Industry that Wants to Change Your Mind”.
Description on Amazon:
Every day many people will try to change your mind, but they won't reason with you.
Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways.
It's a profound shift in the way we interact with one another.
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds.
From the covert PR used to start the first Gulf War to the neuro-marketing of products to appeal to our unconscious minds - he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms?
Could Google or Facebook swing elections?
Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again?
“The Persuaders” is a call to think again about how we think now.
Listen to the interview in the audio below (and/or scroll down for quotes from it).
PR firms were partially behind the Gulf War.— James Garvey
You can send a message on Facebook that specifically targets, for example, undecided voters.— James Garvey
I don’t know if convincing arguments work anymore.— James Garvey
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Economist Tim Harford discusses his book “50 Things That Made the Modern Economy”.
The Money Show’s Bruce Whitfield interviews Brenthurst Foundation Director Greg Mills about his book “Making Africa Work”.
Scenario Expert Jakkie Cilliers discusses his book “Fate of the Nation: 3 Scenarios for South Africa's Future”.
Regular book-reviewer Ian Mann discusses a new book entitled “Neuroscience for Leadership - Harnessing the Brain Gain Advantage”.
Sumitra Nydoo interviews Alex Daly, author of “The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea”.
Penniless priest… Barefoot apple-seller… Forbes Africa’s Chris Bishop discusses his new book about super-wealthy Africans.
Clinical sexologist Dr Eve shares insights into sexual fetishes and how partners negotiate them in their bedroom and relationship.
A caller wanted to know what the alleged victim had done in order for Grace Mugabe to assault her.
Mayor of Cape Town speaks to CapeTalk's Kieno Kammies about plans to provide more water amidst the ongoing drought.
This reformed car hijacker was convicted for hijacking, robbery and murder and served almost 16 years jail time. Hear his story.
EWN's Gia Nicolaides says journalists walked out of the media briefing on social grants after waiting for hours for her to arrive.
These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.