Business Books

Every minute of every day they’re trying to change your mind without you knowing

There is an almighty battle raging for your mind.

Ray White (in for Bruce Whitfield on The Money Show) interviewed philosopher James Garvey for the weekly business book review.

Garvey spoke about his new book entitled “The Persuaders: The Hidden Industry that Wants to Change Your Mind”.

Description on Amazon:

Every day many people will try to change your mind, but they won't reason with you.

Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways.

It's a profound shift in the way we interact with one another.

Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds.

From the covert PR used to start the first Gulf War to the neuro-marketing of products to appeal to our unconscious minds - he reveals the dark arts practised by professional persuaders.

How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms?

Could Google or Facebook swing elections?

Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?

Is it too late, or can we learn to listen to reason again?

“The Persuaders” is a call to think again about how we think now.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

PR firms were partially behind the Gulf War.

James Garvey

You can send a message on Facebook that specifically targets, for example, undecided voters.

James Garvey

I don’t know if convincing arguments work anymore.

James Garvey

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
50 inventions that created the modern economy

50 inventions that created the modern economy

Economist Tim Harford discusses his book “50 Things That Made the Modern Economy”.

How to make (young, increasingly populous and urbanised) Africa work

How to make (young, increasingly populous and urbanised) Africa work

The Money Show’s Bruce Whitfield interviews Brenthurst Foundation Director Greg Mills about his book “Making Africa Work”.

Will the ANC split? Will the DA rule? A Scenario Expert on the fate of the SA...

Will the ANC split? Will the DA rule? A Scenario Expert on the fate of the SA...

Scenario Expert Jakkie Cilliers discusses his book “Fate of the Nation: 3 Scenarios for South Africa's Future”.

You can learn to be a leader, suggests new evidence from neuroscience

You can learn to be a leader, suggests new evidence from neuroscience

Regular book-reviewer Ian Mann discusses a new book entitled “Neuroscience for Leadership - Harnessing the Brain Gain Advantage”.

The art of crowdsourcing the money to kick-start your big idea

The art of crowdsourcing the money to kick-start your big idea

Sumitra Nydoo interviews Alex Daly, author of “The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea”.

Africa's billionaires: inspirational stories behind how they made their fortunes

Africa's billionaires: inspirational stories behind how they made their fortunes

Penniless priest… Barefoot apple-seller… Forbes Africa’s Chris Bishop discusses his new book about super-wealthy Africans.

Popular articles
An expert guide on 'hotwifing' and 'cuckolding' in the bedroom

An expert guide on 'hotwifing' and 'cuckolding' in the bedroom

Clinical sexologist Dr Eve shares insights into sexual fetishes and how partners negotiate them in their bedroom and relationship.

[Watch] John Maytham shuts down victim shamer on air

[Watch] John Maytham shuts down victim shamer on air

A caller wanted to know what the alleged victim had done in order for Grace Mugabe to assault her.

Cape officials to harvest 500 million litres of new water a day

Cape officials to harvest 500 million litres of new water a day

Mayor of Cape Town speaks to CapeTalk's Kieno Kammies about plans to provide more water amidst the ongoing drought.

LISTEN:  Reformed car hijacker sheds light on hijacking underworld

LISTEN: Reformed car hijacker sheds light on hijacking underworld

This reformed car hijacker was convicted for hijacking, robbery and murder and served almost 16 years jail time. Hear his story.

Journos walk out of Bathabile Dlamini's briefing after 2 hour wait

Journos walk out of Bathabile Dlamini's briefing after 2 hour wait

EWN's Gia Nicolaides says journalists walked out of the media briefing on social grants after waiting for hours for her to arrive.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.