There is an almighty battle raging for your mind.
Garvey spoke about his new book entitled “The Persuaders: The Hidden Industry that Wants to Change Your Mind”.
Description on Amazon:
Every day many people will try to change your mind, but they won't reason with you.
Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways.
It's a profound shift in the way we interact with one another.
Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds.
From the covert PR used to start the first Gulf War to the neuro-marketing of products to appeal to our unconscious minds - he reveals the dark arts practised by professional persuaders.
How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms?
Could Google or Facebook swing elections?
Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again?
“The Persuaders” is a call to think again about how we think now.
Listen to the interview in the audio below (and/or scroll down for quotes from it).
PR firms were partially behind the Gulf War.— James Garvey
You can send a message on Facebook that specifically targets, for example, undecided voters.— James Garvey
I don’t know if convincing arguments work anymore.— James Garvey
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Exposed! Blonde mistress, racing horses, unparalleled extravagance… The Money Show’s Bruce Whitfield interviews James Brent Styan.
Timing is not an art – it’s a science – says Daniel Pink, bestselling author of “When: The Scientific Secrets of Perfect Timing”.
Valerie Pole took R1000 and turned it into a thriving micro-business. She then wrote a book to help others do the same.
The Money Show’s Bruce Whitfield interviews Daniel Baines, author of “How to get a SARS Refund”.
Truth is stranger, more spectacular and drama-filled than fiction. Bruce Whitfield interviews Musk biographer Ashlee Vance.
Yuppiechef cofounder Andrew Smith reviews "Make Elephants Fly: The Process of Radical Innovation" by Steven Hoffman.
Breakfast show host Bongani Bingwa reacts to the recent tweets by some DA leaders.
Indian writer Arundhati Roy shares profound insights about her literary life and what inspires her to put pen on paper.
MD at World Wide Worx Arthur Goldstuck explains how your phone may record your voice conversations.
Jon-Jon Pietersen says the police were quick to arrive at the scene where a cyclist was shot on Saturday.
City's safety and security mayoral committee member JP Smith says residents cause havoc every time the police catch poachers out.
Film reviewer Gayle Edmunds chats about 'The Guernsey Literary & Potato Peel Pie Society' film, and what movie-goers can expect.