The latest Everybody Knows Campaign has produced an ad featuring what appears to be four hardcore Western Cape gangsters to show even they think drinking and driving is a bad idea.
Listeners have complained the ad is in bad taste. others think it is brilliant.
Hector Eliot, Strategic Co-ordinator for Safely Home in the Western Cape Department of Transport, chats to John Maytham about the ad.
I'm very surprised to hear anyone thought in any way that this ad is glorifying gangsterism...it does quite the opposite. But I am open to questions.— ector Eliot, Strategic Co-ordinator for Safely Home in the Western Cape Department of Transport,
Watch the ad below and see what you think...
Listener Anthea emailed that the humour is insensitive considering the serious nature of gang violence on the cape Flats.
Listen to the conversation:
This article first appeared on 702 : 'Everybody Knows Bra': Gangsters portrayed in road safety ad raises eyebrows