Spur loses millions over social media boycott campaign

COO of Spur, Mark Farrelly, elaborated on how an incident that took place at a Spur branch in Johannesburg cost the company millions.

An alteration between a white male and a black female, which resulted in the white male being banned from Spur, infuriated some of the white counterparts who retaliated with boycotting the restaurant.

The boycott Spur campaign on social media gained immense traction and saw Spur branches in more affluent areas suffering losses.

Read: Spur is bleeding from right-wing boycotts

This had a considerable impact in our business in a number of areas, primarily in areas formerly being conservative party strongholds.

Mark Farrelly, COO of Spur

I think a lot of our customers who have been part of this boycott have been misled - a lot of mischievous, malicious stuff has been put out on social media.

Mark Farrelly, COO of Spur

Listen to Spur COO explain the damage cost by boycott Spur campaign:


Recommended

by THE NEWSROOM
Read More
Spur is bleeding from right-wing boycotts

Spur is bleeding from right-wing boycotts

“It happened almost immediately… It was like wildfire. Within a week we had immediate reaction, and then it just grew. And grew."

Spur's 'Monday burger' special extended until June

Spur's 'Monday burger' special extended until June

Spur says they are spreading some good news with their promo extension.

Last chance for Spur's 2-for-1 burger special this Monday

Last chance for Spur's 2-for-1 burger special this Monday

Monday (March 27) is your last chance to sink your teeth into the popular burger special which Spur will discontinue from April.

Spur releases CCTV footage of man grabbing woman's child

Spur releases CCTV footage of man grabbing woman's child

Spur has released CCTV footage showing a man grabbing the arm of a boy he claims bullied his child at one of the chain's eateries.

[CARTOON] Poephol With a Taste For Strife

[CARTOON] Poephol With a Taste For Strife

EWN's Dr Jack & Curtis take a look at the Spur confrontation that has taken the country by a storm.

Opinion: Laying equal blame on parents in Spur spat is wrong says Eusebius

Opinion: Laying equal blame on parents in Spur spat is wrong says Eusebius

He believes it's a moral cop-out to say the only thing going on in the video is two adults behaving badly in front of the kids.

Popular articles
UK issues terror warning against SA after Brit couple abducted in KZN

UK issues terror warning against SA after Brit couple abducted in KZN

The British gov issued a travel advisory‚ warning of possible attacks when traveling to SA, after a UK couple was kidnapped.

Their way or the highway? 7 annoying habits many drivers are guilty of

Their way or the highway? 7 annoying habits many drivers are guilty of

Passengers often endure all sorts of irritations from drivers. Callers share their biggest gripes about folks behind the wheel.

[LISTEN] Gigaba deliberately misled the public - Zwelinzima Vavi

[LISTEN] Gigaba deliberately misled the public - Zwelinzima Vavi

Trade unions react to Malusi Gigaba's announcement of a one percentage point VAT increase for #Budget2018

Saps: Attackers spared 5 female cops in Ngcobo police shooting

Saps: Attackers spared 5 female cops in Ngcobo police shooting

E Cape Saps says they are investigating the murder of five police officers and one retired soldier at Ngcobo Police Station.

Missing Cape Town couple's vehicle found north of Durban

Missing Cape Town couple's vehicle found north of Durban

Hawks spokesperson says the couple has not yet been located and their names will not be released as yet.

How to make your first million

How to make your first million

Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.