Hair in Africa is amongst the most lucrative and profitable consumer businesses

Refilwe Moloto, Founder and Principal Advisor at Ambassador Advisory explained to Cape Talk's, John Maytham just how big an industry black hair is.

It is estimated to be worth $7 billion.

Work done and bolstered by market research reveals that the black hair industry is not to be ignored, says Moloto.

Hair in Africa is amongst the most lucrative and profitable consumer businesses.

Refilwe Moloto, Founder and Principal Advisor at Ambassador Advisory

It is a very resilient industry in Africa.

Refilwe Moloto, Founder and Principal Advisor at Ambassador Advisory

Moloto says people spend close to $40 dollars per visit to the hair salon.

Hair has proven itself to be the last non-digestible non-discretionary good. She adds that it is showing itself in the most far-flung locations of DRC, Zimbabwe, Nigeria and Ethiopia.

There's also been a significant interest in specifically ethnic hair from companies such as Dark & Lovely.

The dry market is even more interesting and that's braids, wigs, weaves.

Refilwe Moloto, Founder and Principal Advisor at Ambassador Advisory

Moloto says the human hair is the most sought after.

Listen to the Business in Africa report in full here:

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