The Star Wars franchise has taken in seven billion dollars in ticket sales over the last 40 years.
Stephen Grootes spoke to movie critic Hugh Fraser on it's success.
If you extrapolate that figure to home entertainment, toys ad merchandising, video games.. you are actually at $42 billion.— Hugh Fraser, movie critic
They have done some incredibly clever marketing....so its a very incredibly clever marketing tactic that goes with the movie but follows it up with all the other lifestyle merchandise that goes with it.— Hugh Fraser, movie critic
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This article first appeared on 702 : [LISTEN] How Star Wars raked in over $7 billion in ticket sales over 40 years