Heritage brands form a strong emotional relationship with the consumer, based on positive experiences, memories and an enduring affection. Some of these brands have been around since the reigning days of P.W. Botha. Although they are trusted and loved, some of these brands fell off the wagon over the years and now they are making a comeback.
Last year South African breweries introduced Lion Lager back in the market. It seems SAB was not the only ones with the idea of a comeback; Benson and Hedges tobacco also made its way back to the shelves as well as Old Spice.
To make these comebacks work companies need to invest in advertising to get the newer generation to relate to them, that is according to Jonathan Cherry, Director of Cherryflava Media.
Do you remember these brands? They are now available in stores.
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