Two Nigerian sisters, Chinelo Chidozie and Ndidi Obidoa, saw a gap in the skin-care market and came up with a product for darker skin tones.
The two are founders of the black skin care line 'Bolden' which is a sunblock specifically designed for darker skin tones, which is in short supply.
CapeTalk's kieno Kammies spoke to Chinelo Chidozie co-founder at Bolden currently based in Los Angeles (USA).
My sister and I walked into a drug store and picked up two tubes of sunscreen. It was unbearable, it left a white cast on us and that was a light bulb moment. We thought we should research this and see what options are available for us.— Chinelo Chidozie co-founder at Bolden
We found some manufacturers that were willing to work with us... it was quite difficult...— Chinelo Chidozie, co-founder at Bolden
People of colour are under the illusion that they do not need sunscreen so we don't get a lot of education around the importance of sunscreen.— Chinelo Chidozie, co-founder at Bolden
There is a growing consciousness on the importance of wearing sunscreen not for just preventing cancer but also for beauty.— Chinelo Chidozie, co-founder at Bolden
Listen to the full interview below: