Make Money Mondays

Michael Fridjhon (South Africa’s foremost wine expert) opens up about money

From an early age – I was four or five - I decided I wanted to smoke. My mother said I was very welcome to, but I had to pay for it myself. So, I put on a clown-suit and danced for money to buy a packet of cigarettes.

Michael Fridjhon, Wine Wizard

Worse than dying with a full cellar is dying with an empty one!

Michael Fridjhon, Wine Wizard

Because I love what I do I have no intention to retire.

Michael Fridjhon, Wine Wizard

The thought of not having money scares me.

Michael Fridjhon, Wine Wizard

Every week The Money Show’s Bruce Whitfield interviews a famous person about her or his attitude to money (hopes and fears, successes and failures, etc.) as part of his weekly “Make Money Mondays” feature.

This week he spoke to Wine Wizard’s International Wine Expert Michael Fridjhon.

Fridjhon is one of South Africa’s leading wine writers.

He’s also one of the most widely consulted authorities on South Africa’s liquor industry.

As Director of the Wine Judging Academy of the University of Cape Town’s Graduate School of Business, Fridjhon is widely recognised as South Africa’s foremost wine taster and wine judge.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

My father once asked me, ‘What do you actually do for a living?’

Michael Fridjhon, Wine Wizard

I absolutely didn’t come from money.

Michael Fridjhon, Wine Wizard

We didn’t have a culture in which money seemed important.

Michael Fridjhon, Wine Wizard

I was made to realise that if I wanted something I had to save for it.

Michael Fridjhon, Wine Wizard

By the time I was 12 I’d given up smoking.

Michael Fridjhon, Wine Wizard

We were allowed to drink wine [at the debating society in high school].

Michael Fridjhon, Wine Wizard

I have about 5000 bottles in my cellar.

Michael Fridjhon, Wine Wizard

I’m not interested in how much the wine in my cellar is worth.

Michael Fridjhon, Wine Wizard

International wine has been a rand hedge.

Michael Fridjhon, Wine Wizard

I do have lovely art.

Michael Fridjhon, Wine Wizard

You don’t want to sell your wine in order to retire…

Michael Fridjhon, Wine Wizard

Tasting wine is the best mental exercise you can do.

Michael Fridjhon, Wine Wizard

I’m not careful with money.

Michael Fridjhon, Wine Wizard

I have a middle-aged car that is a treat to drive.

Michael Fridjhon, Wine Wizard

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Article brought to us by Old Mutual.


This article first appeared on 702 : Michael Fridjhon (South Africa’s foremost wine expert) opens up about money


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