Black Insomnia Coffee is marketed as The World's Strongest Coffee and it is roasted in South Africa.
Made from robusta beans, it is almost three times stronger than Starbucks' Dark Roast and more than six times stronger than McDonald's coffee confirms Michael van de Heerik, e-branding and executive e-commerce at Black Insomnia Coffee.
What we wanted to do was to have the world's strongest coffee but have a natural sweet nutty kind of flavour.— Michael van de Heerik, e-branding & executive e-commerce at Black Insomnia Coffee.
Van de Heerik says Black Insomia Coffee is working with one of the world renowned coffee roasters. They asked him to create a formula of specific beans that will result in a special flavour they were looking for.
One cup of Insomnia coffee will give you the same caffeine of six bottles of Coca-Cola.— Michael van de Heerik, e-branding & executive e-commerce at Black Insomnia Coffee.
Products are available in selected stores.
You can get your fix at Shift Espresso Bar in Green Point.
To hear more of this interview, listen below: