South Africa’s banks are flooding television screens with emotive advertisements, as opposed to functional ads.
Could this be a response to Capitec Bank?
Rice discussed FNB’s latest TV ad.
The bank is showing confidence as it doesn’t have the word “FNB” but only the tree icon.
He also spoke about ClearScore’s ad and the tortoise/turtle mix-up.
Rice gave the ad a “zero”.
Listen to the interview in the audio below (and/or scroll down for quotes from it).
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