Ad Feature, But does it work?

FNB’s latest TV ad – does it work? Heavy on emotion; light on branding…

South Africa’s banks are flooding television screens with emotive advertisements, as opposed to functional ads.

Could this be a response to Capitec Bank?

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Rice discussed FNB’s latest TV ad.

The bank is showing confidence as it doesn’t have the word “FNB” but only the tree icon.

He also spoke about ClearScore’s ad and the tortoise/turtle mix-up.

Rice gave the ad a “zero”.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

Click here (then“like” the page) to follow Bruce on Facebook.

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Article brought to us by Old Mutual.

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