The Science Of ...

How to make money on YouTube

It’s possible [to live off YouTube earnings].

Luke Mckend, Google South Africa

Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim created YouTube in February 2005.

In November 2006 Google bought it for US$1.65 billion.

Individuals upload most of YouTube’s content.

The site earns revenue from Google AdSense, a program which targets ads according to site content and audience.

The vast majority of its videos are free to view, but there are exceptions.

Users upload more than 400 hours of content to YouTube each minute.

They watch a billion hours of content every day.

Alexa Internet ranks YouTube as the second most popular website in the world.

The Money Show’s Bruce Whitfield interviewed Google South Africa’s Luke Mckend for his weekly "The Science Of" feature.

Mckend discussed the famed video-sharing website, it's "stars" and how they make money.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

YouTube makes a lot of money.

Luke Mckend, Google South Africa

You can make money from every single time somebody views your content.

Luke Mckend, Google South Africa

You have quite a lot of control as a content creator.

Luke Mckend, Google South Africa

Each ad earns a relatively small amount of money.

Luke Mckend, Google South Africa

The guys who were super successful reached an international audience.

Luke Mckend, Google South Africa

You get $1000 (R12 800) per million views.

Luke Mckend, Google South Africa

We only charge the advertiser after someone watched 30 seconds of an ad.

Luke Mckend, Google South Africa

Every single new user we get is, by definition, a mobile user.

Luke Mckend, Google South Africa

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