The organisers of a social media boycott believe that South Africans have the power to effect change, if everyone joins forces.
A campaign titled 'Social Media Blackout' has called on mobile users to boycott social media and refuse to buy data on Wednesday.
Campaign organiser Angela Saint-Truth says the high costs of data frustrates and limits digital access for the majority of South Africans.
According to Saint-Truth, cellphone networks stand to lose roughly R1.2 million if 100 000 people don't buy R12 data.
This is in addition to the wasted advertising spend if mobile users don't log on to social media.
United we can make a difference and we have the power to bring networks to their knees.— Angela Saint-Truth, Social Media Blackout organiser
Saint-Truth says the campaign is an effort to get the attention of network giants and the plan is to boycott every Wednesday.
We want the country to hear our voice.— Angela Saint-Truth, Social Media Blackout organiser
Take a listen to her explain: