Do you agree? Samsung ad (entitled ‘Sister’) is South Africa’s best liked...

Samsung’s ad (entitled “Sister”) tells a universal story.

It totally avoids technical descriptions of the phone’s features.

The ad was purposefully created to be a hit in diverse markets.

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Rice discussed “Sister”.

He also spoke about OUTsurance’s Fathers’ Day racial blunder and a very poor forklift company ad he saw in Fortune Magazine.

OUTsurance CEO Willem Roos phoned in to add to the discussion.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

…Brands no longer compete in a category, but in a community… The public is looking for brands that can make a difference…

Andy Rice

OUTsurance missed such an opportunity!

Andy Rice

OUTsurance is, seemingly, not brand led.

Andy Rice

Nobody has the slightest interest in the fact that they are 100 years old.

Andy Rice

If you cut anybody’s finger at OUTsurance they have green blood spouting.

Willem Roos, OUTsurance

I don’t want to blame it on a junior employee.

Willem Roos, OUTsurance

We’ll go through some disciplinary processes.

Willem Roos, OUTsurance

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Do you agree? Samsung ad (entitled ‘Sister’) is South Africa’s best liked...


Recommended

by NEWSROOM AI
Read More
2 red-hot JSE-listed shares to buy, right now (by Ashburton)

2 red-hot JSE-listed shares to buy, right now (by Ashburton)

The Money Show’s Bruce Whitfield interviews Suvasha Kander, a Fund Manager at Ashburton.

Let us do something unusual which will annoy the establishment – Tito Mboweni

Let us do something unusual which will annoy the establishment – Tito Mboweni

Bruce Whitfield asks Kevin Lings (Chief Economist at Stanlib Asset Management) for a preview of next week’s "mini-budget".

Ramaphosa sets cut-off date for plan to fix collapsing public healthcare system

Ramaphosa sets cut-off date for plan to fix collapsing public healthcare system

The Money Show’s Bruce Whitfield interviews Dr Nicholas Burger, a Healthcare Consultant at Frost & Sullivan.

Hillary and Bill Clinton, Caster Semenya at Joburg's Discovery Leadership Summit

Hillary and Bill Clinton, Caster Semenya at Joburg's Discovery Leadership Summit

The Money Show’s Bruce Whitfield interviews Jim O'Neill, a former chairperson at Goldman Sachs Asset Management.

How to have a good day

How to have a good day

Forbes and Inc. call “How to Have a Good Day” a “top must-read business book”. Bruce Whitfield interviews author Caroline Webb.

'I’ve never invested in the stock exchange. I know it too well'

'I’ve never invested in the stock exchange. I know it too well'

Bruce Whitfield interviews Prof Lorenzo Fioramonti (UP) about his attitude toward money (hopes, fears, successes, failures, etc.).

Popular articles
[LISTEN] Painting worth MILLIONS missing from Magashule's old office

[LISTEN] Painting worth MILLIONS missing from Magashule's old office

Investigative journalist, Pieter-Louis Myburgh says the artwork, owned by the Free State government, is worth between R6m and R8m.

DA: Whether you are from Switzerland or Swaziland, you must be documented in SA

DA: Whether you are from Switzerland or Swaziland, you must be documented in SA

The DA defends its immigration plans saying no country can afford not to secure its borders.

CT council to decide on charging De Lille following new forensic report

CT council to decide on charging De Lille following new forensic report

The Bowman Gilfillan report, yet to be made public, found that De Lille allegedly failed to report tender corruption to council.

Judge in Omotoso case dismisses defence application to recuse himself

Judge in Omotoso case dismisses defence application to recuse himself

Judge Mandela Makaula has dismissed the defence application saying it has no merit.

Why Genetic Sexual Attraction isn't quite the same as incest

Why Genetic Sexual Attraction isn't quite the same as incest

Clinical sexologist Dr Eve unpacks the complex phenomenon of estranged relatives who are sexually attracted to each other.