Do you agree? Samsung ad (entitled ‘Sister’) is South Africa’s best liked...

Samsung’s ad (entitled “Sister”) tells a universal story.

It totally avoids technical descriptions of the phone’s features.

The ad was purposefully created to be a hit in diverse markets.

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice.

Rice discussed “Sister”.

He also spoke about OUTsurance’s Fathers’ Day racial blunder and a very poor forklift company ad he saw in Fortune Magazine.

OUTsurance CEO Willem Roos phoned in to add to the discussion.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

…Brands no longer compete in a category, but in a community… The public is looking for brands that can make a difference…

Andy Rice

OUTsurance missed such an opportunity!

Andy Rice

OUTsurance is, seemingly, not brand led.

Andy Rice

Nobody has the slightest interest in the fact that they are 100 years old.

Andy Rice

If you cut anybody’s finger at OUTsurance they have green blood spouting.

Willem Roos, OUTsurance

I don’t want to blame it on a junior employee.

Willem Roos, OUTsurance

We’ll go through some disciplinary processes.

Willem Roos, OUTsurance

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This article first appeared on 702 : Do you agree? Samsung ad (entitled ‘Sister’) is South Africa’s best liked...


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