Bell Pottinger and employees resort to protecting their twitter accounts

The British public relations firm Bell Pottinger has decided to protect its tweets.

In other words you have to get permission from the company to follow them and access their string of posts.

Employees have also had to protect their accounts supposedly because of South Africa's tweets regarding their work for the Gupta family.

Stephen Grootes spoke to Tebogo Ditshego, Media specialist and CEO of Ditshego Media, about the peculiarity of a reputation management company having to protect its tweets.

You would expect a reputation management company to be directing conversations, leading conversations and participating in the dialogue that is happening on social media.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

It would seem as if they have been bullied into protecting their tweets.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

It doesn't help to keep quiet or seem to be evasive.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

If they do not find a way to sort this mess out they are going to find it difficult to find clients in future.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

He says it is unlikely to impact their UK clients but says it has damaged the chances of making inroads in South Africa.

Click on the link below to listen to the full audio....

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