Museum of Failure opens in Sweden and has a lot to teach us

Curator, Samuel West has opened a Museum of Failure in Helsingborg Sweden, which is a collection of innovation failures.

The collection consists of over seventy failed products and services from around the world.

West says that modern society glorifies success and somehow demonises failure which he believes is a greater opportunity to learn and should be appreciated.

Every item in the museum provides unique insight into the risky business of innovation.

Any progress requires failure on the way.

Samuel West, Curator, and Director at Museum of Failure

Repeated failure doesn't often get the attention it deserves.

Samuel West, Curator, and Director at Museum of Failure

It doesn't matter if you are Coca Cola, Apple or individual, when you mess up and fail, learn from it.

Samuel West, Curator, and Director at Museum of Failure

Listen to the rest of the interview below:

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