Business Books

10 fallacies that make start-ups fail

Gateways Business Consultants MD Ian Mann is a regular business book reviewer on Bruce Whitfield’s The Money Show.

This week he unpacked “The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail” by Jonathan Siegel.

Description on Amazon:

“The San Francisco Fallacy” is not about San Francisco.

Rather, it’s about the herd instincts that drive tech companies to set up shop there, and the mistakes these herd instincts lead to.

Most importantly, it’s about how to avoid making these same mistakes yourself.

In “The San Francisco Fallacy”, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through start-up culture.

Over his many years launching companies, he’s fallen victim to what he now recognises as a series of common errors and misconceptions that bedevil start-ups to this day.

But he also learned how to sidestep and surmount many of these challenges.

After multiple eight-figure exits and other start-up successes, Jonathan began to see the deeper fallacies in which his failures took root.

His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything “wrong”.

This book is an examination of the popular belief system about start-ups.

At its heart is a series of challenges to years of accumulated start-up orthodoxy.

What emerges is not just a critique but an inspiring call — to anyone trying to build a successful business — for a broader kind of critical thinking.

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : 10 fallacies that make start-ups fail


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