This week he unpacked “The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail” by Jonathan Siegel.
Description on Amazon:
“The San Francisco Fallacy” is not about San Francisco.
Rather, it’s about the herd instincts that drive tech companies to set up shop there, and the mistakes these herd instincts lead to.
Most importantly, it’s about how to avoid making these same mistakes yourself.
In “The San Francisco Fallacy”, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through start-up culture.
Over his many years launching companies, he’s fallen victim to what he now recognises as a series of common errors and misconceptions that bedevil start-ups to this day.
But he also learned how to sidestep and surmount many of these challenges.
After multiple eight-figure exits and other start-up successes, Jonathan began to see the deeper fallacies in which his failures took root.
His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything “wrong”.
This book is an examination of the popular belief system about start-ups.
At its heart is a series of challenges to years of accumulated start-up orthodoxy.
What emerges is not just a critique but an inspiring call — to anyone trying to build a successful business — for a broader kind of critical thinking.
For more detail; listen to the interview in the audio below.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Bruce Whitfield interviews famed CapeTalk presenter John Maytham about his new book "Rapid Fire: Remarkable Miscellany".
Strive’s Andy Golding reviews Microsoft CEO Satya Nadella’s new book “Hit Refresh: The Quest to Rediscover Microsoft's Soul..."
Bruce Whitfield interviews Mike Sharman, cofounder at Retroviral and author or “The Best Dick”.
Ian Mann reviews “The Reputation Game: The Art of Changing How People See You” by David Waller and Rupert Younger.
Bruce Whitfield interviews Alexander Parker, author of “50 People Who Messed Up the World”.
The Money Show’s Bruce Whitfield interviews Sugar Creek financial expert and author of “My Money” Gerald Mwandiambira.
Head of the Centre for Enteric Diseases at the NICD Dr Thomas says that Listeriosis is problematic because it isn’t notifiable.
This year we're going to hit a million downloads of free textbooks in SA - James van der Westhuizen, country manager for Bookboon.
The company lost around R100 billion leaving the JSE reeling in one of the biggest private sector business scandals.
Your money, and Steinhoff… Bruce Whitfield interviews Certified Financial Planner Peter Calitz.
The Money Show’s Bruce Whitfield interviews Sygnia Group CEO Magda Wierzycka.
Western Cape Premier Helen Zille says the government plays a crucial role in the provision of affordable housing in the province.
Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.