Nedbank Business Accelerator with CapeTalk

Here's how you can catapult your business to the next level

1. Tap into your network to deliver your capabilities to international markets

Instant Grass recruits and collaborates with a carefully selected network of urban informers - 'grasses', in popular vernacular - who act as a source of insight and market intelligence into youth lifestyles.

Here are a group of people who have stuck to their guns and now developed a capability to do it different but on a mass level without losing the customised feel and quality of the service they offer. Greg and his team are able to bolt their business on to one of those big distribution businesses to get them into international countries and they can still deliver with the same capability the same quality of insight they deliver in SA.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Greg Potterton

2. Use out of the box thinking as a default option in trying economic times

As the owner of five retail bed shops, including Best Buys, Dallas knows all about woodwork, including manufacturing wooden playhouses for children.

Dallas needs to create a service where can offer beds for various stages of a person’s development. By trading a bed in from the next level bed, Dallas holds on to the customer for the lifetime value of their existence. The beds he takes back can be offered to lower end markets at aggressively reduced prices to build a new market.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Dallas Conn

3. Focus in on a niche within a niche to grow a global business

Luggage Glove is a protective device that fits around a suitcase and locks shut, thereby discouraging pilferage.

It’s not just about building an incredibly clever product anymore, it’s about building a business that’s in service of distributors. We have to create a toolbox that motivates and mobilises sales through the distribution network; like amplifying social media through consumer-centric stories.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Chris Warncke

4. Ensure you have the right chemistry with an equity partner

Mama Money is an innovative, cashless international money transfer operator. From 1 country with 5 000 users to 6 countries, they now have 60 000 users in just a year.

Getting an equity fund is very much like getting married. Mat and his partner have built this business on an ideological framework, so getting the chemistry right will be important. They also need to be particular about the amount of money needed from a quantum point of view, so they can bed down and focus on operations, in order to not be distracted.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Mathieu Coquillon

5. Use customer data to do more of what you are doing better

Pargo is a convenient parcel pick-up point solution that allows consumers to collect and return parcels at a store of their choosing.

The advice here is: Do more of what you’re doing… Get more distribution points and get more online retail shops. They collect data and they could use this data to support further distribution points.

Pavlo Phitidis, Business Growth Specialist

6. Develop a big idea to activate consumers, distributors and spur entrepreneurial innovation

The Green Company focuses on producing timepieces (and eyewear) crafted with real leaves.

The brand needs to be wrapped in a very big idea, to activate consumers and distributions to spur entrepreneurial innovation. A website that will enable the mass bespoke eyewear to be developed giving everyone heritage in David’s brand is needed here.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with David Green

7. Explore parts of untapped African tourism to grow the economic pie

Rattanhaus supplies interior designers and decorators, procurement agents and private consumers.

The tourism industry is growing and there’s an opportunity here to identify some growing African resorts and start creating bespoke furniture capabilities to those resorts from Africa to Africa with Africa conditions; designed with brand emphasis.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Inka Fogarty

8. Make innovation a focus to accelerate growth

ViewProtect Security offers high levels of physical security without the traditionally ugly barrier of metal bars.

Marius needs to obsess about using data to innovate. By demonstrating this, your ability to raise money to accelerate the growth of this business and get it into its rightful place lends itself to you.

Pavlo Phitidis, Business Growth Specialist

Listen to the interview with Marius de Villiers

9. Create stories around your customer's interest to build excitement around your brand

Sports Hub is a dedicated coaching programme that provides young children with a foundation in a range of sports, encouraging them to become confident and competent.

Henk needs to be adept at using social media to get parents excited - by demonstrating their child’s development. There’s also an opportunity to incorporate retired sports people to advocate and represent him at schools to adopt the product for the future sports star.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Henk Oosthuizen

10. Match idealism with pragmatism and build beyond your boldest ambitions

To save the jobs of the 52 breadwinners working for Khayelitsha Cookies, Adri Williams bought the company for R1, taking over all the debt at the same time. Today, the business is a model of success, employing previously unemployed women from the township of Khayelitsha, who hand bake and pack cookies.

Idealism without pragmatism doesn’t build a business, yet at the same time, Adri has created a consistent quality product that can act as a delivery agent for the opportunity. She needs to focus on both still. Pragmatism means you need business systems that are taken responsibility for and an empowered staff to deliver that. The idealism for generating stories act as a wrapper for the opportunity a social halo impact and effect that goes into the corporate environment.

Pavlo Phitidis, Business Growth Specialist

Listen to the rest of the interview with Adri Williams

Visit the702 Nedbank Business Accelerator page for more information, stories and tips.


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How to digitise your business into an asset of value (and what that means)

How to digitise your business into an asset of value (and what that means)

It's inevitable. All businesses will soon be tech businesses. Pavlo Phitidis presents the Nedbank Business Accelerator breakfast.

10 business tips to boost you through a tough economy

10 business tips to boost you through a tough economy

Business growth specialist, Pavlo Phitidi tracks down previously profiled businesses and advises them on their next level growth.

How to boost your business (lessons from the Amazon/Whole Foods tie-up)

How to boost your business (lessons from the Amazon/Whole Foods tie-up)

Inspiration for those wishing to build a business in a traditional industry that races ahead of established competitors.

How to figure out who your ideal customer is (the one you can profitably serve)

How to figure out who your ideal customer is (the one you can profitably serve)

Small businesses have limited resources. You have to focus your efforts, says Aurik Business Accelerator’s Pavlo Phitidis.

Seniors citizens taking the road less travelled #BizX

Seniors citizens taking the road less travelled #BizX

Landscape Tours specialises in scheduled safaris for senior South African citizens.

Leveraging the power of the sun

Leveraging the power of the sun

Northface Solar provides a range of cost effective solar energy and water solutions.

Popular articles
Van Damme: De Lille has until Monday to respond to maladministration claims

Van Damme: De Lille has until Monday to respond to maladministration claims

The DA has suspended Patricia de Lille from party activities but Eusebius McKaiser says its statement 'is clear as mud'.

LISTEN: Father of drowned toddler speaks of dangers and heartbreak

LISTEN: Father of drowned toddler speaks of dangers and heartbreak

Connor Weber, fell unnoticed into a bin of water and drowned.

Fund manager lays criminal charges against former Steinhoff CEO Markus Jooste

Fund manager lays criminal charges against former Steinhoff CEO Markus Jooste

The Money Show’s Bruce Whitfield interviews Benguela Global Fund Managers Chief Investment Officer Zwelakhe Mnguni.

The Steinhoff Story: from humble beginnings to billions

The Steinhoff Story: from humble beginnings to billions

Financial Mail editor Rob Rose chats to Eusebius McKaiser about how Steinhoff became the retail giant we know, before the fall.

Zuma order to pay costs of failed legal suit, a damning indictment: Law expert

Zuma order to pay costs of failed legal suit, a damning indictment: Law expert

Law professor at Wits says the President has now been warned to consider his options very careful when playing delaying tactics.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

How businessman Max Lichaba struck gold with his jewellery company

How businessman Max Lichaba struck gold with his jewellery company

Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.