The Science Of ...

How to get the best stuff (at the lowest possible price)

Our competitors are retailers, not other price comparison services. Retailers are also our biggest customers.

Kevin Tucker, PriceCheck

Price comparison websites use search engines to filter and compare products based on price and other criteria.

Arabile Gumede (in for Bruce Whitfield on The Money Show) interviewed PriceCheck founder Kevin Tucker for the weekly “The Science Of” feature.

PriceCheck is Africa’s largest price comparison website.

Tucker created it in 2006.

It has since grown into a platform that allows users to compare millions of products from thousands of stores.

For more detail; listen to the interview in the audio below (and/or scroll down for more quotes from it).

I took an early retirement [after selling to Naspers]. I was 30.

Kevin Tucker, PriceCheck

It’s very difficult to market products online without technical expertise.

Kevin Tucker, PriceCheck

We have a team of 34 people.

Kevin Tucker, PriceCheck

We lost a substantial amount of money each month... We’ve been profitable since the middle of last year.

Kevin Tucker, PriceCheck

The opportunities for revenue is far greater than it used to be.

Kevin Tucker, PriceCheck

Naspers was geared to long-term profitability.

Kevin Tucker, PriceCheck

We improved the search function and the performance of the website.

Kevin Tucker, PriceCheck

One of the biggest innovations we worked on was product recommendations.

Kevin Tucker, PriceCheck

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