Ad Feature, But does it work?

This Bobtail ad is brilliant!

Arabile Gumede (in for Bruce Whitfield on The Money Show) interviewed branding and advertising expert Andy Rice.

Rice played clips of a new(ish) Bobtail ad and one from Opel.

Bobtail gets the thumbs-up.

Opel, not so much.

For more detail (and audio clips of the ads) listen to the interview below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : This Bobtail ad is brilliant!


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Black Friday… there are scams and lures everywhere!

Black Friday… there are scams and lures everywhere!

The Money Show’s Bruce Whitfield interviews Personal Finance Consultant Samke Ngwenya.

White males in W Cape the most successful tech start-up founders – survey

White males in W Cape the most successful tech start-up founders – survey

Black women, however, are more likely to run a start-up than white women. Bruce Whitfield interviews Ventureburn's Stephen Timm.

Succession planning 101 (or how transfer power from one generation to the next)

Succession planning 101 (or how transfer power from one generation to the next)

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

'The South African stock market is massively hedged against a weak rand'

'The South African stock market is massively hedged against a weak rand'

The Money Show’s Bruce Whitfield interviews Galileo Capital Personal Financial Advisor Warren Ingram.

Should you buy Naspers shares? They’re making many people very rich…

Should you buy Naspers shares? They’re making many people very rich…

Naspers is up about 100%, so far, this year. Bruce Whitfield interviews Just One Lap Financial Educator Simon Brown.

Meet Bongumusa Makhathini, Chairperson of the Board that has to save the SABC

Meet Bongumusa Makhathini, Chairperson of the Board that has to save the SABC

The Money Show’s Bruce Whitfield interviews Makhathini for his “ShapeShifter” feature.

Popular articles
Zim ministers snub Mugabe's cabinet meeting call

Zim ministers snub Mugabe's cabinet meeting call

Regional Co-Ordinator at Crisis Zimbabwe Coalition, Joy Mabenge says the keys to Mugabe's impeachment are turning very fast.

Tender irregularities plague City of Cape Town

Tender irregularities plague City of Cape Town

Allegations point to irregularities in the tender processes where some bidders were preferred by the City's senior executives.

What Shoprite, Checkers, Pick n Pay and Makro will offer on Black Friday

What Shoprite, Checkers, Pick n Pay and Makro will offer on Black Friday

Up for a Springboks level scrum? Instructions on how to ensure you get the deals in your inbox the moment they become known...

I didn't believe that he was ever going to step down - JJ Cornish

I didn't believe that he was ever going to step down - JJ Cornish

EWN Africa Correspondent, JJ Cornish describes Mugabe's Sunday evening speech as a humiliating downturn for the Zim president.