Ad Feature, But does it work?

This Bobtail ad is brilliant!

Arabile Gumede (in for Bruce Whitfield on The Money Show) interviewed branding and advertising expert Andy Rice.

Rice played clips of a new(ish) Bobtail ad and one from Opel.

Bobtail gets the thumbs-up.

Opel, not so much.

For more detail (and audio clips of the ads) listen to the interview below.

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This article first appeared on 702 : This Bobtail ad is brilliant!


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