How businessman Max Lichaba struck gold with his jewellery company

Max Lichaba is the CEO of Lichaba Creations, a jewellery company under the Lichaba Group.

Lechaba Creations is a jewellery company which specialises in costume and custom jewellery designs.

He explains that Lechaba Creations makes unique designs using high quality metals to guarantee longevity of the pieces they create.

Lichaba was born in a small town called Saaiplaais in Virginia, Welkom.

After school, he would help his mother sell fruit and vegetables to help put food on the table for their struggling family.

At some stage, his family lived in a garage and Lichaba attended a school for children with special needs because it was free, and his parents could not afford school fees and transportation.

He says he was always good at using his hands and later enrolled at Harmony Jewellery School, where he would became a lecturer.

Lichaba says he always imagined owning his own business empire and it was not long until he started with his own range of beadwork.

I started with beads, because I couldn't afford a jewellery machine.

Max Lichaba, CEO of Lichaba Creations

My jewellery is special... It's very African and is doing well in the international markets.

Max Lichaba, CEO of Lichaba Creations

Now, Lichaba Creations exports jewellery to at least seven countries across the globe and has a networth of over R50 million.

It has positioned itself to be a market leader in delivering beneficiated bullion products to both the local and international markets.

Lichaba Creations has grown into becoming an umbrella group which hires more that a 100 employees.

It has very rich history and is inspired by my roots.

Max Lichaba, CEO of Lichaba Creations

I believe in myself so much... I'm a dreamer.

Max Lichaba, CEO of Lichaba Creations

The businessman also owns a chesa nyama in Soweto, Vilakazi Street called Kwa Lichaba which is a popular spot for the locals and tourists. He also has a custom rides business based in Cresta called Lichaba Custom Rides.

Lichaba says his mother played a major role in his entrepreneurial journey.

Take a listen his inspiring story:


Recommended

by NEWSROOM AI
Read More
Cock and Shoot mobile bar service passionate about all kinds of events

Cock and Shoot mobile bar service passionate about all kinds of events

Entrepreneur Jerry Shabangu talks about the idea behind Cock and Shoot, a mobile bar service he founded with his business partner.

Meet Munene Khoza, self-professed 'word nerd' and founder of Mint Language

Meet Munene Khoza, self-professed 'word nerd' and founder of Mint Language

Mint Language Consultancy is an agency of business savvy language practitioners founded by linguist and entrepreneur Munene Khoza.

Young founders of THINK Creative Hub disrupting the ad space

Young founders of THINK Creative Hub disrupting the ad space

THINK Creative Hub co-founders Mukondi Ralushayi and Nkgabiseng Motau are giving their own spin to the local advertising industry.

Founders of local premium craft vodka pay homage to the City of Gold

Founders of local premium craft vodka pay homage to the City of Gold

AU Gold Vodka was created to quench a need for local spirits that speak to South Africans and their unique experience.

Physics pro Wandile Mabanga puts Africa on the map with interactive puzzle

Physics pro Wandile Mabanga puts Africa on the map with interactive puzzle

Maths genius and entrepreneur Wandile Mabanga is helping people play and learn with his unique, interactive Map Blitz board game.

Popular articles
[LISTEN] Health tips for the festive season

[LISTEN] Health tips for the festive season

In the health feature, CEO of Proactive Health Solutions Dr Fundile Nyathi chats about some health issues the generally arise during the festive season.

'Cyril is the most popular president since Nelson Mandela'

'Cyril is the most popular president since Nelson Mandela'

Author Max de Preez weighs in on where SA would be if Jacob Zuma was still president and the impact of Ramaphosa now.

Kirstenbosch curator's widow thanks hospital's 'unsung heroes'

Kirstenbosch curator's widow thanks hospital's 'unsung heroes'

Kirstenbosch National Botanical Gardens curator Phillip Le Roux died on Wednesday after a horrific cycling accident.

Here is what to do if you're affected by driving licence backlog

Here is what to do if you're affected by driving licence backlog

The WC Traffic Department has made provisions to cater for motorists affected by the backlog with the issuing of driving licences.

Here's how to check your load shedding schedule in Cape Town

Here's how to check your load shedding schedule in Cape Town

Eskom has warned that more power cuts can be expected as maintenance continues over the next twelve months.

Cause of capsized catamaran outside CT harbour under investigation

Cause of capsized catamaran outside CT harbour under investigation

All eight people, including tourists and crew, were safely rescued from the capsized vessel near Table Bay on Monday evening.

How Tracey Chambers is helping unemployed moms become entrepreneurs

How Tracey Chambers is helping unemployed moms become entrepreneurs

The Clothing Bank gives women access to discounted merchandise and 500 hours of training in money management and business skills.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.