Ad Feature, But does it work?

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

The Money Show’s Bruce Whitfield interviewed Branding and Advertising Expert Andy Rice for his weekly advertising feature.

Rice played an audio clip of an ad for furniture store Weylandts.

He loved it.

He also discussed the infamous UK PR firm Bell Pottinger, a “zero” in his books.

For more detail; listen to the interview in audio below (and/or scroll down for quotes from it).

It’s probably one of the most comprehensive ‘zeros’ we’ve ever seen!

Andy Rice

They’ve destroyed their own brand.

Andy Rice

They’re finding it hard to get new business.

Andy Rice

I don’t think they’ve done the ANC’s brand any good.

Andy Rice

It shows the darker side of the digital marketing industry.

Andy Rice

Authenticity and truthfulness is key.

Andy Rice

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This article first appeared on 702 : Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’


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