Small Business Focus

How to build a brand (and what destroys it)

What is a brand?

Why is it valuable?

How does one build a brand, and what destroys it?

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator’s Pavlo Phitidis.

The discussion comes in the wake of #GuptaLeaks - and head rolling at KPMG, SAP, McKinsey, Acsa and others.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

Warren Buffet said, ‘We can afford to lose money, even a lot of it. But we can’t afford to lose reputation, even a shred of it’.

Pavlo Phitids, Aurik Business Accelerator

It takes 20 years to build a reputation and five minutes to ruin it.

Pavlo Phitids, Aurik Business Accelerator

Think about how you incentivise.

Pavlo Phitids, Aurik Business Accelerator

How do you assess risk when you go into an environment you don’t understand?

Pavlo Phitids, Aurik Business Accelerator

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This article first appeared on 702 : How to build a brand (and what destroys it)


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