Small Business Focus

How to build a brand (and what destroys it)

What is a brand?

Why is it valuable?

How does one build a brand, and what destroys it?

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator’s Pavlo Phitidis.

The discussion comes in the wake of #GuptaLeaks - and head rolling at KPMG, SAP, McKinsey, Acsa and others.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

Warren Buffet said, ‘We can afford to lose money, even a lot of it. But we can’t afford to lose reputation, even a shred of it’.

Pavlo Phitids, Aurik Business Accelerator

It takes 20 years to build a reputation and five minutes to ruin it.

Pavlo Phitids, Aurik Business Accelerator

Think about how you incentivise.

Pavlo Phitids, Aurik Business Accelerator

How do you assess risk when you go into an environment you don’t understand?

Pavlo Phitids, Aurik Business Accelerator

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : How to build a brand (and what destroys it)


Recommended

by NEWSROOM AI
Read More
How to turn ‘talk’ into ‘walk’ (because vision is nothing without execution)

How to turn ‘talk’ into ‘walk’ (because vision is nothing without execution)

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

How I started a profitable micro-business in no time with only R1000

How I started a profitable micro-business in no time with only R1000

Valerie Pole took R1000 and turned it into a thriving micro-business. She then wrote a book to help others do the same.

Why businesses stop growing (a lesson for entrepreneurs)

Why businesses stop growing (a lesson for entrepreneurs)

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

Woman entrepreneur? How to juggle your business and personal life…

Woman entrepreneur? How to juggle your business and personal life…

Ray White interviews Yiedi CEO Jayshree Naidoo about the special challenges female entrepreneurs face and how to prepare for them.

How to break your business (in order for it to grow)

How to break your business (in order for it to grow)

The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis.

‘Americans are brilliant at consumerism! Brilliant!’ (lessons from the US of A)

‘Americans are brilliant at consumerism! Brilliant!’ (lessons from the US of A)

Bruce Whitfield interviews Aurik Business Accelerator founder Pavlo Phitidis for his weekly small business feature.

Popular articles
'My hubby is 75 and we still do it' - stories about sex on the other side of 50

'My hubby is 75 and we still do it' - stories about sex on the other side of 50

Is biology putting the brakes on your sexuality? Callers share their experiences of sex and growing older.

'Some weed plants with high levels of chemicals have been linked to psychosis'

'Some weed plants with high levels of chemicals have been linked to psychosis'

Naked Scientist, Chris Smith shares his insights on some of the risks associated with smoking marijuana.

Charity loses R39k event deposit after previous Ritz Hotel management goes awol

Charity loses R39k event deposit after previous Ritz Hotel management goes awol

The Ritz Hotel is under new management and the money paid to previous management has still not been refunded.

DStv Premium on a downward spiral, warns tech guru

DStv Premium on a downward spiral, warns tech guru

DStv has lost about 140 000 Premium subscribers to Netflix over the past two years, tech expert Arthur Goldstuck.

Heinrich Volmink could've been a good mayor but Dan Plato gets the livery collar

Heinrich Volmink could've been a good mayor but Dan Plato gets the livery collar

Prof Jonathan Jansen sings Volmink's praises as Dan Plato is elected to lead the City of Cape Town taking over from De Lille.

Standard Bank's Ian Sinton implicates two cabinet ministers in state capture

Standard Bank's Ian Sinton implicates two cabinet ministers in state capture

Standard Bank’s head of compliance Ian Sinton told the commission two ministers bullied the bank not to close Gupta's accounts.

Key things to consider ahead of your retirement

Key things to consider ahead of your retirement

If you’re a baby boomer on the brink of retirement, here are a few things to consider ahead of time.