[LISTEN] 'The Madiba brand is not just based on rhetoric'

Beyond its monetary value, Nelson Mandela's brand legacy has managed to hold its own as an embodiment of peace, forgiveness, caring, justice and equality.

Phemelo Motene spoke to media specialist, Tebogo Ditshego on how the brand has been able to survive despite changing sentiments on Mandela and his role in the apartheid struggle, as well as in the post-apartheid era.

Definitely one of the most powerful; brands that has been built over the 20th and into the 21st century. The brand of Nelson Mandela is not just based on rhetoric and preaching and merely being profound but it is also about practicing before you preach....

Tebogo Ditshego, media specialist

What makes the brand post powerful and able to stand the test of time is the fact that what he said is what he did. If what you say and what you do are not connected, then your brand will collapse.

Tebogo Ditshego, media specialist

Click on the link below to listen to the full audio...

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