In an exclusive, BBC interview, the Gupta family broke their silence on their controversial relationship with British PR firm, Bell Pottinger and its divisive white monopoly capital campaign in South Africa.
The Guptas, speaking via their spokesperson Gary Naidoo denied any involvement in the campaign to use the white monopoly capital theme to divert attention from state capture.
EWN reporter Barry Bateman, says the response from Naidoo certainly comes as a surprise considering the denial and silence of the family when the controversial Gupta leak emails were first revealed to the public.
The interesting thing to look at is why they might have decided to respond to the BBC's News Night.— Barry Bateman, EWN reporter
Bateman finds it puzzling why they would opt for an exclusive interview with an international news agency that is critical of their reputation when they could have used their own newspaper The New Age and ANN7 to advance their narrative.
Reputation Management and public relations expert, Vincent Magwenya says the Gupta leak emails have intensified the tensions that exist between South Africa media and the family because of their alleged dodgy business ethics.
Magwenya thinks the reason the family decided on an interview with a British news agency is based purely on reputation management strategy.
The absence of that strategy is visible in them choosing the BBC over the South African media.— Vincent Magwenya, Reputation Management and public relations expert
There's a lot to be said around their ethics...without getting into specifics around issues that may be up for legal scrutiny.— Vincent Magwenya, Reputation Management and public relations expert
Magwenya says sooner or later the Gupta family will have to devise a plan to make themselves available for interviews with the South African media because the walls are slowly closing in on the family.