Social media managers project public image, need thorough training, warn experts

Social media managers form a key part of every brand's public faith and need to understand the DNA of their workplace, says PR specialist Chris Vick.

This comes after an offensive tweet was posted on Radio702, likening black children with dogs.

Read: We made a huge, grievous error - Primedia Broadcasting CEO

Vick says training and effective policies are a crucial part of equipping social media operators to manage brands.

It goes back to policies, it goes back to training and it goes to particular scenarios... and how to avoid that happening in the future.

Chris Vick, reputation consultant and PR specialist

You really need to equip the people who are doing this work for you to understand the importance of what they are dong.

Chris Vick, reputation consultant and PR specialist

Social media no place for interns, says expert lawyer

Social media lawyer Emma Sadleir says online community mangers need to hyper-aware about the sensitive political climate in South Africa.

She cautions against using interns to operate social media campaigns and reiterates that community managers must be thoroughly trained on a companies policy and values.

I don't think this is the place for the intern.. you are outsourcing your voice as a brand.

Emma Sadleir, social media law expert

Those people who are in charge of the accounts need to trained within an inch of their lives.

Emma Sadleir, social media law expert

Take the time to think about whether or not something can be taken out of context.

Emma Sadleir, Social media law expert

Also read: Opinion: Controversial tweet 'triggers white supremacy and anti-black racism'

Sadleir suggests that companies implement pre-approved content strategy for their social media accounts, where possible.

When content goes viral and someone gets it wrong, that content will get a whole lot more airtime than adverts paid for on front pages.

Emma Sadleir, social media law expert

Take a listen to Chris Vick:

Take a listen to Emma Sadleir:


CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
'Vote-buying claims first surfaced at Polokwane 2007 with battle for president'

'Vote-buying claims first surfaced at Polokwane 2007 with battle for president'

Ranjeni Munusamy says Polokwane was the first conference where there was real contestation over the ANC presidency.

Expect an 8% hike in university fees come 2018

Expect an 8% hike in university fees come 2018

Universities South Africa’s CEO Ahmed Bawa says that they are caught in between a rock and a hard place with the hike.

[WATCH] Bongani Bingwa compares the President to a toddler

[WATCH] Bongani Bingwa compares the President to a toddler

Bongani played a sound clip highlighting a toddler having a meltdown and says, like toddlers, the President doesn’t want to share.

Listeners share their views on controversial 702 tweet

Listeners share their views on controversial 702 tweet

Eusebius McKaiser invited listeners to express their opinions over the controversial tweet that compared black babies with dogs.

Opinion: Controversial tweet 'triggers white supremacy and anti-black racism'

Opinion: Controversial tweet 'triggers white supremacy and anti-black racism'

Eusebius McKaiser shares his thoughts on the controversial 702 tweet posted during Walk the Talk on Sunday.

We made a huge, grievous error - Primedia Broadcasting CEO Omar Essack

We made a huge, grievous error - Primedia Broadcasting CEO Omar Essack

Xolani Gwala voices his disgust over a 702 tweet that compared two black children with dogs.

Popular articles
'This puts pressure on Jacob Zuma to vacate office earlier'

'This puts pressure on Jacob Zuma to vacate office earlier'

The Money Show’s Bruce Whitfield interviews Daniel Silke, Political Economy Analyst at Political Futures Consultancy.

Judge Mlambo: Zuma's application amounts to abuse of judicial process

Judge Mlambo: Zuma's application amounts to abuse of judicial process

EWN Barry Bateman explains the High Court proceeding on President Zuma's application to set aside parts of Madonsela's report.

It's chicken for Joburgers and Durbanites, but what do Capetonians feast on?

It's chicken for Joburgers and Durbanites, but what do Capetonians feast on?

Stephen Grootes spoke to founder and CEO of OrderIn to find out more about South African's eating habits.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.

[LISTEN] Caller challenges Eusebius on land disposition

[LISTEN] Caller challenges Eusebius on land disposition

‘I need you to provide me with an answer' - John from Edenvale, Gauteng