5 lessons I learned from the fake racist email debacle – MiWay CEO Rene Otto

MiWay won’t yet charge the person responsible for sending out a racist email in the company’s name.

The company knows the identity of the wrongdoer, after an independent forensic team conducted an investigation.

The offender is a customer disgruntled by the rejection of a claim that didn’t comply with the conditions of her/his policy.

The Money Show’s Bruce Whitfield interviewed MiWay CEO Rene Otto.

Otto discussed the following five things he learned from the fake email debacle:

  • Social media thrives on sensation and emotion

  • Social media is basically irrational and a fertile ground for confirmation bias

  • Social media is very dangerous, especially in the current political climate

  • Transparency, speed and availability are strong defences to fight the fires

  • Make sure you build a strong brand and have loyal staff - it helps to weather the storm

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : 5 lessons I learned from the fake racist email debacle – MiWay CEO Rene Otto


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