Small Business Focus

How to understand you customers

It’s not possible to build a scalable business if you try to be everything to everyone.

Pavlo Phitids, Aurik Business Accelerator

Instead of talking about 10 features; rather ask questions about the product.

Pavlo Phitids, Aurik Business Accelerator

Do you know, and “get”, your customers?

Having understanding of your customers is key to achieving your goals.

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator’s Pavlo Phitidis.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

People in South Africa are way too polite!

Pavlo Phitids, Aurik Business Accelerator

We often asked the wrong questions in surveys.

Pavlo Phitids, Aurik Business Accelerator

Don’t ask leading questions.

Pavlo Phitids, Aurik Business Accelerator

Ask what problems are being solved.

Pavlo Phitids, Aurik Business Accelerator

Ask beyond the obvious without pushing your product, but with genuine intent on finding out why people use your or another’s product.

Pavlo Phitids, Aurik Business Accelerator

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This article first appeared on 702 : How to understand you customers


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