Vlogging - video blogging is gradually gaining momentum in South Africa with only a few content creators proving that you can in fact make a success of it.
The female content creating trio Nwabisa Mda, Thembe Mahlaba and Bongeka Masango are part of a select group vloggers driving conversations online in a more relatable manner.
They have used their Youtube channel Pap Culture to discuss everything from taxi ride chronicles, body image and approaching your crush.
The group were recently feaured in the Mail and Guardian 200 Young South AFricans and were nominated for two Cannes Lions awards for their involvement in Libresse South Africa's Vagina Varsity campaign.
WATCH: 5 THINGS THEY DON'T TELL YOU ABOUT BEING A YOUTUBER | Pap Culture Talks
Mda spoke to Aubrey Masango on the culture of vlogging in South Africa and how they created interest around their work.
We look at the types of conversations people are having on social media platforms....so for us it was how do we refresh the conversation and bring it up in a new way.— Nwabisa Mda, co-founder of Pap Culture
She admits that mistakes have been made.
There are certain conversations we want to be a part of but it is difficult to have the conversation. We got flack for one of our episodes, it didn't land and I think it was more on the production of the actual content, we probably didn't craft it as well as we should have. We should have spent more time researching and it is a sensitive topic, we were talking about rape and women abuse....— Nwabisa Mda, co-founder of Pap Culture
Referring to opportunities available for content creators, Mda says they took a leap of faith despite the hesitation.
Other people will plan to plan and make more plans, just start. Youtube is not a national news provider, it is a platform that allows for trial and error, and it is a part of the entertainment.— Nwabisa Mda, co-founder of Pap Culture
Click on the link below to listen to the full audio....
This article first appeared on 702 : How Pap Culture drives difficult conversations in a more 'relatable' manner