What's up with the red jersey Bokke?

John Maytham chats to sports sponsorship expert James Monteith, about the new red rugby jersey the Springboks will wear on their away tour in Argentina.

Many former Boks like Bakkies Botha and coaches like Jake White have come out with strong criticism arguing it is just a marketing ploy.

I think what we have got to keep in mind is that the apparel manufacturers or suppliers to any of the large sporting federations...they're in the business of making money.

James Monteith

At the end of the day, the more choice they can offer the consumers, the more they will buy, he adds.

If anyone should be unhappy about it, it should be the new sponsor. If my primary colour of my network is yellow and red is the colour of my primary competition is that a smart move?

James Monteith, sports sponsorship expert

Take a listen:


This article first appeared on 702 : What's up with the red jersey Bokke?


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