Ad Feature, But does it work?

Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”

Every week The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice about what’s hot and what’s not in the world of advertising.

This week Rice critiqued financial services company Investec’s new TV commercial.

He gave it a “hero” rating.

Rice gave the “weird assortment of advertisers” in Sawubona magazine a “zero” rating.

Listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Best bank ad ever? Andy Rice reviews Investec’s “you’re more than data”


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
DStv self-promotes too much, too often – Ad expert Andy Rice

DStv self-promotes too much, too often – Ad expert Andy Rice

Andy Rice praises a new BA ad (feat Sir Ian McKellen, aka Gandalf) and one with a rapping flight attendant (South West Airlines).

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Reebok mocks Trump on Twitter (over Brigitte Macron remarks)

Great marketing, or not? The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

Branding expert Andy Rice gives infamous UK PR firm Bell Pottinger a ‘zero’

The Money Show’s Bruce Whitfield interviews Rice, who dicusses Bell Pottinger and an Weylandts ad, which he loves.

This Bobtail ad is brilliant!

This Bobtail ad is brilliant!

Opel, however, has lost the plot with its advertisement. Arabile Gumede interviews advertising guru Andy Rice.

FNB’s latest TV ad – does it work? Heavy on emotion; light on branding…

FNB’s latest TV ad – does it work? Heavy on emotion; light on branding…

The Money Show’s Bruce Whitfield interviews Branding and Advertising Expert Andy Rice.

Popular articles
More arrests are imminent in connection with the cash-in-transit heists - Hawks

More arrests are imminent in connection with the cash-in-transit heists - Hawks

Seven suspects were arrested in Limpopo in less than 24 hours after a cash-in-transit vehicle was blown up in the province.

Consumers beware of illegal, deadly weight-loss products

Consumers beware of illegal, deadly weight-loss products

Consumer journalist Wendy Knowler and a medical testing expert put several harmful weight-loss products under the microscope.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

‘I started my thriving business with R5000 (and made a profit in the 1st month)’

After 3 years there are 3 Nic Harry stores (incl online) that sell 100 000 pairs of socks in over 20 countries around the world.

5 contributing factors to the Western Cape's growing green economy

5 contributing factors to the Western Cape's growing green economy

GreenCape CEO Evan Rice unpacks why our province is seeing a great deal of success with sustainable energy projects.