Shoprite increases market share to 33.2% (an all-time high)

Shoprite – Africa’s largest retailer – grew its profits by 11.6% to R8 billion.

Sales increased by 8.4% to R141 billion.

The Money Show’s Bruce Whitfield interviewed Shoprite CEO Pieter Engelbrecht.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

A loaf of bread at Shoprite costs R4.99. We lose a bit of money [on every bread sold].

Pieter Engelbrecht, Shoprite

We are the cheapest supermarket, but are we affordable?

Pieter Engelbrecht, Shoprite

We introduced sub-R5 deli meals.

Pieter Engelbrecht, Shoprite

We understand what’s happening to our consumers.

Pieter Engelbrecht, Shoprite

Our star performer is Checkers… We’re chasing the same customers [as Woolworths].

Pieter Engelbrecht, Shoprite

The Shoprite Group’s 33.2% market share is the highest in its history.

Pieter Engelbrecht, Shoprite

Shoprite represents the demographics of South Africa closer than any business.

Pieter Engelbrecht, Shoprite

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This article first appeared on 702 : Shoprite increases market share to 33.2% (an all-time high)


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