Business Books

We live in strange times – a guide to success a digitised world...

The Money Show’s Bruce Whitfield interviewed Ian Mann (regular book reviewer and MD at Gateways Business Consultants) for his weekly business book review.

Mann spoke about authors Andrew McAfee and Erik Brynjolfsson’s “Machine, Platform, Crowd: Harnessing Our Digital Future”.

Description on Amazon:

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

We live in strange times.

A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift:

We must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.

In all three cases, the balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it.

For start-ups and established businesses - or for anyone interested in what the future holds - Machine, Platform, Crowd is essential reading.

For more detail; listen to the interview in the audio below.

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This article first appeared on 702 : We live in strange times – a guide to success a digitised world...


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