Not possible for Bell Pottinger to recover, says media specialist

Embattled public relations (PR) firm Bell Pottinger say it disputes the basis of the ruling which has expelled it from a UK regulatory body.

The firm was slapped with the harshest possible punishment by the Public Relations And Communications Association (PRCA), following a complaint by the DA.

PRCA found Bell Pottinger guilty of breaching the trade body’s code of conduct in its work for Gupta-owned Oakbay Investments.

Read: Bell Pottinger found guilty of breaching UK's PR code of conduct - reports

The PRCA ruled that Bell Pottinger exploited racial tensions in South Africa through some of its campaigns for Oakbay.

Meanwhile, media specialist Tebogo Ditshego says it is impossible for Bell Pottinger to recover from the reputational damage.

I don't think its possible for the PR firm to recover, but we also need to understand the modus operandi of Bell Pottinger.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

I don't think there is any lesson that has been learnt.

Tebogo Ditshego, Media specialist and CEO of Ditshego Media

Also read: Bell Pottinger propaganda isn't new, says media guru

Ditshego says the firm has a long history of working with scrupulous and propaganda campaigns.

According to Ditshego, the reputational damage caused by the ruling will have an impact on at least 50% of Bell Pottinger's clients.

He says Bell Pottinger's statement in response to the ruling is 'laughable'.

Take a listen:


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Bell Pottinger's propaganda borders on treason - Karima Brown

Bell Pottinger's propaganda borders on treason - Karima Brown

The body that regulates PR and Communications agencies in the UK, has stripped Bell Pottinger of its membership.

‘It could be the end of Bell Pottinger’ - Lord Timothy Bell

‘It could be the end of Bell Pottinger’ - Lord Timothy Bell

Bruce Whitfield interviews the DA’s Phumzile van Damme and former Chairperson at Bell Pottinger Lord Tim Bell.

Bell Pottinger: Content was racially divisive and offensive

Bell Pottinger: Content was racially divisive and offensive

An investigation into Bell Pottinger found they breached ethical principles, EWN reporter Ilze-Mari le Roux explains findings.

‘Bell Pottinger is losing contracts. And I don’t just mean in South Africa'

‘Bell Pottinger is losing contracts. And I don’t just mean in South Africa'

Clement Manyathela interviews UK correspondent Gavin Grey.

Bell Pottinger found guilty of breaching UK's PR code of conduct - reports

Bell Pottinger found guilty of breaching UK's PR code of conduct - reports

According to reports by PRWeek, Bell Pottinger has been found guilty of breaking a professional code while working for the Guptas.

Clients dump Bell Pottinger amidst claims of unethical behaviour

Clients dump Bell Pottinger amidst claims of unethical behaviour

Meanwhile, the hearing held by the PR companies regulatory body PRCA is underway looking into the conduct of Bell Pottinger.

Popular articles
Parents no longer have to travel with children's birth certificates

Parents no longer have to travel with children's birth certificates

The new Home Affairs upgrades to the system include printing parents details at the back of the child's passport.

SA-made Rolkem cake decoration products may not be safe to eat

SA-made Rolkem cake decoration products may not be safe to eat

The UK’s Food Standards Agency issued an advisory, claiming that Rolkem failed to confirm that their ingredients were safe to eat.

KFC South Africa’s Neymar mocking ad… so epic, Nando’s would be proud!

KFC South Africa’s Neymar mocking ad… so epic, Nando’s would be proud!

The South African ad is still trending around the world. Bruce Whitfield interviews branding and advertising expert Andy Rice.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.