Kafui Awoonor is a passionate woman who has embraced all that she is to develop Kafui Naturals.
Born in Ghana and raised in Amsterdam, Awoonor made her way to the mother city, where she's lived for over six years.
Out of necessity, Awoonor says she started making her own beauty products after realising that what was available to her in South African stores contained a lot of chemicals and preservatives.
Starting with Shea Butter made in the traditional Ghanaian way that Awoonor has known and loved, she went on to mix essential oils into the Butter to form her first body butter.
The skin is the biggest organ of the body, and so the products used to nourish and strengthen it ought to be of the highest quality.— Kafui Awoonor, Founder and owner of Kafui Naturals
As the crown of the body, hair is always in need of nourishment and strengthening, without the colorants and chemicals traditionally used.— Kafui Awoonor, Founder and owner of Kafui Naturals
Kafui Naturals prides itself on using the best quality ingredients sourced from the rich African continent, and does away with chemicals, colorants and preservatives.— Kafui Awoonor, Founder and owner of Kafui Naturals
Made with mindfulness and lots of care, the majority of the products are vegan, with all of our products being cruelty-free— Kafui Awoonor, Founder and owner of Kafui Naturals
Kafui's products do not only bear her name but are infused with her philosophy and dedication to making a product tailored to persons traditionally neglected by skin and hair care producers.
Her dedication to her clients' wellbeing and to keeping her line of products true and authentic means she will not allow her founding philosophy to be undermined by commercial success.
Take a listen to this business story and visit the CapeTalk SBA website for more:
Watch the video of this inspiring business and its creator below: