Storytelling is at the heart of Sconetent's content marketing
Sconetent is a creative digital agency and their core work is to create and manage digital content for some of South Africa's biggest brands.
Owner Dale Ferreira says they are constantly looking for new ideas that would make their clients businesses grow.
He says as an agency they are able to offer their clients a solution to their problems that is not too attached to the problem.
We also do community management were we manage all the queries when people are asking about your business on day to day basis.Dale Ferreira, Owner of Sconetent
Emotion is the basis of everything we create. Before we create any kind of content we look at the sort of emotional driver we can use to make people share because engagement is our currency.Dale Ferreira, Owner of Sconetent
When people like and share any of our posts, it is meaningful to us and our clients, we getting meaningful insights into the business.Dale Ferreira, Owner of Sconetent
To hear the rest of the interview listen below:
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