A decision informed by data is better than one informed by opinion.— Graeme Tulloch, Dunnhumby South Africa
Instinct is still going to be there with retailers… there’s no substitute for it…— Graeme Tulloch, Dunnhumby South Africa
Dunnhumby is a UK-based customer data-science company.
It originally became prominent for establishing Tesco’s loyalty card back in 1994.
Tulloch spoke about the psychology behind our shopping habits and how data drives change for retailers.
He also discussed other retail trends and how machine learning (AI) is changing retail.
Did you know that Dunnhumby is why charcoal is found in the meat aisle?
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
You’ll be amazed at the information you can get from someone’s till slip!— Graeme Tulloch, Dunnhumby South Africa
The more you respond to your customers’ needs the better you perform as a retailer.— Graeme Tulloch, Dunnhumby South Africa
It’s always better to make it easier for shoppers… rather than to manipulate them…— Graeme Tulloch, Dunnhumby South Africa
There’s a huge shift in advertising spend to social media.— Graeme Tulloch, Dunnhumby South Africa
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby THE NEWSROOM
The Money Show’s Bruce Whitfield interviews Ntuthuko Shezi, founder of a company that raises cattle on small investors' behalf.
Zimbabwe shouldn’t be as poor as it is. Bruce Whitfield interviews Michael Hove (Institute of Chartered Accountants of Zimbabwe).
The Money Show’s Bruce Whitfield interviews Water Research Commission CEO Dhesigen Naidoo.
The Money Show’s Bruce Whitfield interviews Outsurance CEO Danie Matthee.
The Money Show’s Bruce Whitfield interviews Cape Town International Convention Centre (CTICC) CEO Julie-May Ellingson.
The Money Show’s Bruce Whitfield interviews Werksmans Attorneys Director Dr Eric Levenstein.
702 Afternoon Drive host Stephen Grootes's comment involves past dealings that involve EFF national chair, Advocate Dali Mpofu.
Harsher punitive tariffs on the cards as 'Day Zero' becomes a reality as the result of 60% of Capetonians who ignore water limits.
Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)
Loo Me is a simple yet effective scented foam that takes the yuck out of "mellowing" toilets preventing multiple flushes.
Stephen Grootes says he believes former Eskom CEO Brian Dames when said he was not formally introduced to the Gupta family.
"Recognise that it’s not the end, it’s the beginning." Expert advise for school-leavers who want to improve their results.